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Displaysense reports public sector busting budgets before 2010

March 14th, 2010

Displaysense has reported that many public sector bodies are rushing to meet their budgets before the end of 2009 in an effort to maximise budget allowances in 2010.

2009 has proven to be a troubling and uncertain year for the majority of companies and public sector bodies in the UK, resulting in procurement managers, store owners and accountants departments tightening their belts and keeping a watchful eye over the budgets.

Displaysense, the UK’s leading supplier of display products such as display cases and leaflet holders has recognised a growing trend of public sector organisations that are purchasing and stocking up on duplicates of products as the year comes to a close in order to meet budget and prevent a smaller budget in 2010.

In certain examples found by Displaysense, a growing number of customers were even purchasing shelving units to store their duplicate products. This over spending might seem to some as a poor use of tax payers money and certainly, with scandals such as MPs expenses still in people’s minds as well as the impending increases in VAT, not the best timing. However, spending under budget can result in a cut of annual allocation for the following year which, depending on the public body, can have a greater impact on the tax payer as public bodies are expected to do more for less.

For example, hospitals and schools will purchase many poster holders and pamphlet displays from the likes of Displaysense in order to offer advice and information on a range of topics, from helping the elderly avoid winter bugs to assisting parents in keeping up with changes at their children’s school. Local councils can help educate their community on the money saving options available to them in the local area, which is especially useful for those on an unpredictable income. This type of advice and guidance is hard to put a price on, but those that have already benefited from it will no doubt say it is priceless.

Steve Whittle, the marketing manager at Displaysense, commented: “During turbulent financial times such as these, it is not surprising that a number of public sector bodies have been cautious with their spending towards the start of the year. Holding off spending can be beneficial to a council as they have better buying power with multiple purchases as we are able to offer greater discounts. The result for us is an increase in sales on the likes of our business card holders and exhibition stands which we would not usually see at this time of year.”

With the year drawing to a close and local councils and public sector bodies having topped up on their supplies for the year ahead, it looks like companies such as Displaysense might have to wait until Christmas next year for another surge in spend. Christmas might come early in April however, as the end of the financial year will draw in other budget busting customers looking to capitalise on their left over funds.

Plastic fantastic with low cost shelving from Displaysense

March 12th, 2010

Over the past year, the retail industry has witnessed a dramatic change to its landscape with big brand names going into administration and consumer confidence hitting new lows. In order to counter this trend and make the most of a bad situation, the high street has turned its back on bespoke retail display products in favour of more affordable low cost alternatives.

Displaysense the UK’s fastest growing supplier of shop fittings and shop shelving, has been on the look out over the past year for affordable and low cost display equipment to help cash strapped retailers beat the crunch. From DIY cabinets to flat pack leaflet displays, the company believe that the opportunities out there to supply to this new low budget industry is endless and all is not as bad as it seems.

The company sourced a good supplier and in May they introduced over 30 new shelf solutions with their plastic budget shelving range. Within a month, more than 30 low budget solutions were introduced and by June the sales are continuing to roll in.

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Take the tension out of customer retention with Displaysense

March 4th, 2010

To help businesses, Displaysense has launched a new campaign, sourced new products and developed a new customer retention guide. With consumer confidence slowly recovering,Displaysense feels companies must start to target their existing customer audience in an effort to prevent them from defecting to rival brands.

Displaysense, a shop fittings and display cabinet supplier in Hertfordshire, has been busy trying to source new and professional display products that will help retailers create a unique in-store presence to not only encourage new customers, but also entice back existing customers.

With the new products in place, Displaysense has created a campaign titled “Driving Business Forward” and kick-started it with a useful top ten list of customer retention tactics. Displaysense plans to send out the guide with customer orders. Existing customers will also be directed to the website via e-mail to download the guide. Businesses will be encouraged to promote the guide on their website for every manager, store owner and company employee to see.

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Displaysense goes for bust

March 1st, 2010

Displaysense is introducing a new range of hanging body form busts after significant demand from customers.

During this recession, businesses are learning that they must adapt quickly as well as work smarter and more efficiently in order to make the most out of every pound. Such companies are hoping the strategy of supplying more to customers in the way of product choice and services will ensure they are leading the UK’s economic recovery.

Displaysense, the country’s leading supplier of display cabinets and leaflet holders believe they are doing their part in offering more to businesses and consumers by introducing more than 200 new products over the past month alone as well as offering more in the way of information to existing and prospective customers.

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Clearance mannequins to prevent clear out at restaurant

February 20th, 2010

With the economy on the road to recovery, businesses from all industries are doing anything within their power to rebuild consumer trust in their brand and encourage customers to purchase once again, with one restaurant manager going to extreme lengths to win his customers back rather than going out of business all together.

According to Displaysense, one of the countries leading suppliers of shop fittings and clothes rails, a customer recently purchased the last of the companies clearance mannequins for use within a restaurant in a desperate measure to make people believe the eating establishment is more popular than it really is, to stem off its potential demise, like many other establishments over the past year. By dressing the mannequins and placing them near the bar and at seats near to the windows, the restaurant manager is hoping that people passing by will see the mannequin silhouettes and be encouraged to enter.

Restaurants, cafes and other similar companies have been hit hard by the recession, as cash strapped patrons stayed at home to eat, with the likes of Dominos Pizza and other fast food chains benefitting as a result. Now with the economy stabilising, restaurant owners and other business owners are hoping customers are finding more money to spend on luxuries such as nights out.

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Displaysense launches celebrity I-doll mannequin competition

February 7th, 2010

Displaysense, the UK’s leading retail display provider, is hoping to tap into the wave of celebrity success by launching a “celebrity I-doll” mannequin competition for the summer.

Displaysense who sells a wide variety of literature holders and other shop fittings, has received requests in the past for alternative mannequin styles such as mannequins with bigger rear ends, but never has the company considered celebrity style imitation mannequins.

The retail display provider is set to launch the competition over the coming months by emailing existing customers, encouraging them to email and write in to Displaysense and state which celebrity they would most like a mannequin designed to look like and their reasons why.

The idea for the competition came about after an eager customer who had previously purchased a display cabinet from Displaysense, wrote in half way through July asking if a Marilyn Monroe mannequin could be created so he could kiss and fantasise over the fibreglass celebrity imitation.

Steve Whittle the marketing manager at Displaysense commented on the unusual competition by saying “We are hoping that our customers will see the funny side of the celebrity I-doll competition, especially during the summer holidays where kids are also encouraged to take part, although we feel that it is the parents that might be more occupied with the competition than the kids. As for the inspiration behind the competition, we are happy that customers are using our mannequins for a number of uses but we do not recommend getting too personal with a mannequin as there could be some undesired side effects”

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