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Posts Tagged ‘mannequins’

Clearance mannequins to prevent clear out at restaurant

February 20th, 2010

With the economy on the road to recovery, businesses from all industries are doing anything within their power to rebuild consumer trust in their brand and encourage customers to purchase once again, with one restaurant manager going to extreme lengths to win his customers back rather than going out of business all together.

According to Displaysense, one of the countries leading suppliers of shop fittings and clothes rails, a customer recently purchased the last of the companies clearance mannequins for use within a restaurant in a desperate measure to make people believe the eating establishment is more popular than it really is, to stem off its potential demise, like many other establishments over the past year. By dressing the mannequins and placing them near the bar and at seats near to the windows, the restaurant manager is hoping that people passing by will see the mannequin silhouettes and be encouraged to enter.

Restaurants, cafes and other similar companies have been hit hard by the recession, as cash strapped patrons stayed at home to eat, with the likes of Dominos Pizza and other fast food chains benefitting as a result. Now with the economy stabilising, restaurant owners and other business owners are hoping customers are finding more money to spend on luxuries such as nights out.

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Displaysense break down international communications barriers

February 11th, 2010

If someone asked you for a Cack Stand or that they wanted a Fach, would you know what they meant? What was once thought of as poor spelling and unusual words used by customers on a retail website has lead to changes in Marketing for one Hertfordshire business to meet the needs of their International customers.

According to Displaysense, the UK’s leading supplier of display cabinets and mannequins many companies are not tackling all of the issues surrounding international language barriers and could be missing out on business as a result.

Due to the success of the company’s European website Displaysense.com, Displaysense has been bombarded over recent months with more and more seemingly unusual enquiries for products, which has largely been due to poor translation and misunderstanding of products and their purpose.

The company’s sales team has faced strange requests over the past year, including a customer from France searching for a ‘naked female model’, when they meant mannequin, and a lady from Germany enquiring “if your Fach came with screws”, with ‘Fach’ meaning ’shelf’ in German. They have also dealt with partial translations from European customers, such as the Polish customer who was looking for some cack stands, when they meant cake stands.

In order to better service their international customers and avoid further embarrassment to the Displaysense sales team, keyword translations are to be added to the website’s search tool. As in the example of the shelving unit, the search tool will direct foreign users who use such phrases or words to the correct product and provide the facility to pay in Euros rather than sterling.

Steve Whittle, the marketing manager at Displaysense commented: “This is only the start of our international “driving business forward” campaign, where we shall aim to optimise our European site to offer the best in customer search results and the products put before them. Eventually we would hope to offer domain specific sites that are fully translated, but that is some time off yet.”

With changes in global trade impacting upon all forms of businesses on a day to day basis, Displaysense has recognised that it is now more important than ever to ensure that communication barriers are broken down and businesses focus their strategies upon the wider world.

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Displaysense launches celebrity I-doll mannequin competition

February 7th, 2010

Displaysense, the UK’s leading retail display provider, is hoping to tap into the wave of celebrity success by launching a “celebrity I-doll” mannequin competition for the summer.

Displaysense who sells a wide variety of literature holders and other shop fittings, has received requests in the past for alternative mannequin styles such as mannequins with bigger rear ends, but never has the company considered celebrity style imitation mannequins.

The retail display provider is set to launch the competition over the coming months by emailing existing customers, encouraging them to email and write in to Displaysense and state which celebrity they would most like a mannequin designed to look like and their reasons why.

The idea for the competition came about after an eager customer who had previously purchased a display cabinet from Displaysense, wrote in half way through July asking if a Marilyn Monroe mannequin could be created so he could kiss and fantasise over the fibreglass celebrity imitation.

Steve Whittle the marketing manager at Displaysense commented on the unusual competition by saying “We are hoping that our customers will see the funny side of the celebrity I-doll competition, especially during the summer holidays where kids are also encouraged to take part, although we feel that it is the parents that might be more occupied with the competition than the kids. As for the inspiration behind the competition, we are happy that customers are using our mannequins for a number of uses but we do not recommend getting too personal with a mannequin as there could be some undesired side effects”

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