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Exhibition & Events

Did you know? The UK events industry is worth £42.3 billion with exhibitors contributing £11 billion.

The events industry is expected to continue to grow over the coming years. Exhibition and events is the perfect opportunity for retailers to reach a wider range of customer and a great marketing strategy with pop-up retail worth an estimated £2.3 billion in the UK. Pop-up isn't restricted to exhibition alone, use this strategy to test new locations or introduce product to the market with a low cost risk.

Did you know? The top reason for organising a company event is for training and education

Make sure your exhibition stand is engaging, capture the attention of your audience. Set up a games area or snack station for attendees to have fun; providing a seating area for a welcome rest creates a relaxed setting allowing you to strike up a conversation without seeming like a pushy sales person.

Industry tip: Exhibition and trade shows play a vital role in generating international trade

Pop-up display cabinets are ideal for exhibitions, with a collapsible steel frame, a pop-up unit is easy to transport between events and is quick to assemble. This is a great way to showcase high value products and centre pieces and will create a buzz around your stand. Acrylic display plinths and pedestals will add another dimension to your exhibition space; with no assembly required, display plinths are lightweight and easy to transport making them a versatile addition to your exhibition display.

Industry tip: Social media continues to grow in popularity,as do event apps. Stay in touch with an audience while building new followers on social media for free; Facebook alone has 1.8 billion users with potential

Using technology at your exhibition or event is a no-brainer. Gathering market research is quick and simple when you create an area for customers to provide feedback or complete surveys using tablets. Placing tablet stands in an approachable area will make attendees feel at ease and more comfortable filling in a quick survey without always having to talk to a person. Use technology to make your exhibition space more interactive.

Did you know? According to the latest Event Industry report, email is still the most effective marketing channel for event professionals.

A simple, quick win for your exhibition stand is to make sure your literature is fresh and up to date- avoid taking old brochures or out of date literature that is no longer relevant. Make sure your literature is easily accessible to your audience with bbrochure stands, carousels and eye catching cable poster displays.

Did you know? In 2015, British music events were attended by 27.7 billion people.

Expecting large crowds? Queue barriers are an efficient way to control crowds and the flow of pedestrian traffic at an event or exhibition. Use this as an added advertising opportunity by using a banner barrier with your business logo or personalised message. These barrier systems are also great for creating a 'VIP' or seating area for your customers.