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Hotels & Hospitality

What is hospitality? The dictionary defines hospitality as 'the friendly and generous reception and entertainment of guests, visitors, or strangers'

With the chaos of Brexit, around 45% of Brits are likely to take a 'staycation' rather than travel abroad this year. Make the most of the expected summer tourism boom and take this opportunity to improve your hotel or hospitality facilities.

Did you know? There was a record 37.3 million inbound visits to the UK in 2016.

The hospitality industry is commonly broken down into three main sectors:

  • Travel & Tourism
  • Accommodation
  • Food & Drink

 

Travel & Tourism

Did you know? Tourism contributes to an estimated £60 billion to our economy every year.

Don't be afraid to shout about what you have to offer! Use pavement signage to catch the attention of passing tourists, whether you own a shop or want to advertise what travel opportunities and family activities you have to offer. Create attractive window displays with floor to ceiling poster cable kits, allowing visitors to browse without feeling pressured. Keep your literature up to date, current travel guides, leaflets and brochures reflect on the reliability of your business and the travel information you're providing.

Accommodation

Industry tip: Offer free Wi-Fi in exchange for an e-mail signup.

Whether you run a hotel, bed and breakfast or hostel, make sure you have the right facilities to suit your customer's needs. Keeping your premises clean has a huge impact on the presentation of your business and the impression it leaves on your customer. Provide the right facilities such as ashtrays and waste bins in the right places.

Simple amenities such as coat hangers or storage space in the room will make things easier for your guests, with one less thing for them to worry about on their trip.

Customers look to reviews for trust in the services you can provide and this will influence whether they decide to return and make another hotel booking. Display your customer feedback in a professional manner using aluminium snap frames; this conveys the message in an unobtrusive way.

Industry tip: With consumers becoming more and more accustomed to using their mobile devices to research and book accommodation, make sure your website is mobile optimised making it is easy for potential customers to book with you via your mobile website.

Food & Drink

Consumers will look for the best restaurants that offer quality food and a great atmosphere. Make sure your business is visible online whether it's through your own website, social media or a third party website. Gather feedback from your guests using a mobile device displayed in a discreet tablet holder that can be wall mounted or left free standing.

Industry tip: Actively seek reviews from your customers on TripAdvisor to improve your business visibility.

It is important to be aware of the change in consumer trends for food and drink, whether you’re running a restaurant, pub or café.

Pop-up restaurants are becoming more and more popular, they offer the chance of a 'food adventure' that consumers wouldn't normally choose or go for. This is a low cost, time limited experience for business and consumer that can create a buzz and get people talking. This also allows you to showcase your food in new and unusual locations. Use cafe banners to advertise your business and create a pop-up seating area for your customers with rope barriers.

Consumers are looking for healthy, trustworthy food and drink; there is an increase in the concern for where food has come from and the effects on the environment, with a greater demand for locally sourced and organic foods. Consumers are also more likely to spend a little extra cash on organic food.

Plant power is a key trend that looks like it's here to stay, with over three times the amount of vegans than 10 years ago; a vegan friendly menu is a welcome benefit to any business.

Vegans do not consume any animal products including meat, fish, milk, cheese, eggs and honey.

Brand loyalty is an ever increasing trend with consumers; consider setting up a loyalty scheme to increase customer flow. Whether it's a free coffee for every 10th cup bought or a free glass of birthday bubbly, the fact is customers love a freebie!

Offering regular discounts through an online app will get customers returning more frequently, being able to use their mobile device makes it simple and easy to get an offer or discount.

Did you know? Over half of 18-50 year olds would like restaurants to offer loyalty programs through a mobile app.