The shops that stole Christmas - Retailers fight back against online Christmas sales with Displaysense sale signs.
Displaysense, the UK’s leading supplier of retail display products treble stocks of many sales signs and sale banners after mad rush from retailers organising pre-Christmas sales to entice customers away from purchasing festive products online.
Displaysense, the UK’s leading supplier of retail display products have had to dramatically treble stocks of many sale signs and sale banners following a mad rush from retailers organising pre-Christmas sales to entice customers away from purchasing festive products online.
During the latter stages of October, Displaysense had an unexpected seasonal demand for stocks of sale signs and promotional banners due to retailers planning shock pre-Christmas sales to counteract the growing trend of customers shopping for Christmas online. According to a BBC business report published in January 2007, UK consumers spent approximately £7.66bn online in the run up to Christmas last year, which was a 54% increase on the previous year.
Due to heavy price discounting and promotions over recent seasonal events such as Halloween and Bonfire night, and sporting occasions like the Rugby World Cup, retailers have managed to encourage customer to return to the high street according to a November 2007 BBC business report. This has been a much welcome boost for many retailers following the disappointing weather and floods in the summer which drastically impacted on retail sales.
“We normally expect demand for sale posters in December but were surprised when this started a lot earlier than normal and orders are still extremely high presumably as retailers rush to offer sales goods first”, said James Crawford, Sales Director at Displaysense. James went on to say “Retailers are really trying to fight back against their online counterparts and these early Christmas sales just might do the trick”.
Not only have Displaysense seen an un-seasonal hike for sales posters and banners, the company has also benefited from greater demand for retail display items such as display cabinets, mannequins, and display cases. James Crawford commented on this by saying, “We have seen increased orders from clients who have recognised the need to seize the opportunity of the Christmas shopping period to improve the buying experience and use persuasive displays to encourage customers to purchase from the high street as opposed to their virtual counterpart.”
The retail sector in general could well be hit, with the recent increases in interest rates placing even greater pressure on household incomes and the usual pessimistic predictions that are already reaching the consumer press. So this recent trend by some retailers to start their sales early could well be a bold move to secure consumer spend ahead of any further doom & gloom stories reaching buyers ears.
There will always be people who prefer doing their shopping on the high street and having attractive retail displays with the added attraction of a sale will no doubt bring in further business. Traditionally, retailers do not start sales until Boxing Day but for retailers who are looking to get a head start on the competition, are already turning to companies such as Displaysense for retail sale signs to help them get the upper hand.
Press Archive
Displaysense do's and don'ts of exhibition success
There are many things that people try in order to stand out at an exhibition. Click through this small article to discover what to do and do not do to succeed at any exhibition.
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Displaysense, the UK’s leading supplier of literature holders and retail display products have announced that they have received an order worth just under £48,000 from a bank in the United Arab Emirates. Their unique gold leaflet display product is at the heart of this order which will be in use by the end of November.
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The shops that stole Christmas - Retailers fight back against online Christmas sales with Displaysense sale signs.
Displaysense, the UK’s leading supplier of retail display products treble stocks of many sales signs and sale banners after mad rush from retailers organising pre-Christmas sales to entice customers away from purchasing festive products online.
Pet coffins – Displaysense go barking mad with a new display box
Displaysense, the UK’s leading supplier of retail display products have received a peculiar request from one of the UK’s largest pet product retailers to source a range of Perspex pet coffins and display boxes.
Displaysense to launch mannequin with a big booty
Displaysense, the UK’s leading supplier of display cases and retail display products have announced that they are to develop a new type of mannequin with a larger rear end to meet the demands in the clothing industry and to help promote the image that big is beautiful.
Exhibition displays – Hire or buy?
Making an impact at an exhibition isn’t easy. There are so many styles, shapes and designs of exhibition display that it can be hard to decide which would compliment your products best. A hard choice for anyone to make is whether or not to hire or purchase the necessary exhibition equipment to make their products stand out and many exhibitors have found the wrong decision to be very costly.
How to survive exhibitions
Download our guide for winning at exhibitions....
A bullet proof display case, whatever next?
Displaysense, the UK’s leading supplier of display cases and retail display products have announced that they are developing a range of bullet proof glass display cases for retailers that are concerned about the growth in the use of firearms in high street robberies.
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The image of your exhibition stand can determine whether you will catch the attention of your potential or existing customers, for them to then choose to stop at your stand and not the competitors around you. You can achieve this success with graphic banner stands, and as they are a modular display system, extra components can be easily added.
Displaysense launch their new range of banner stands.
Displaysense, the one-stop-shop for retail display products, has launched a new range of banner stands, ideal for exhibitions to create an eye catching display.
Display your products in a professional secure display case.
It is very important to your company that your products are displayed in a professional environment, but more so in a secure one. This can be best achieved with a locking display case.
Literature with no display is literature with hindered effect
Your company's literature is more than just a set of informative words on paper - it's a first impression for potential customers. So why wouldn't you display it with the same level of quality and prominence that you would write it?
Displaysense wide range of counter standing food displays
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