Displaysense lockable display cases – stop shoplifters this sale season - Dec 2007
The January sales are a positive way of tempting consumers out into the bitter winter cold in order to help boost sales after the Christmas rush, however, the threat of shoplifting also dramatically increases. To combat this worrying trend, Displaysense, the UK’s leading supplier of display cases and retail display products have announced that they will be extending their range of lockable display cases, providing shop owners and staff greater choice and allow them to clearly and safely display products away from the ever present risk of theft.
Displaysense already sell a wide variety of display cases ranging in a number of sizes and colours and are all a modern and highly secure way of displaying products during this busy sales period. These sorts of safety precautions are nothing new however, as shoplifting retail costs have risen to a ten year high of £205M according the British Retail Consortium (www.brc.org.uk), nothing should be left to chance.
There is no clear definition of a shoplifter, they can be of any age, gender, religion, or of any social and economic background but most will fall into a “casual shoplifter” category who do not necessarily need to steal because of lack of money, but more likely due to peer pressure or that they think they can get away with it.
Some shoplifters actually suffer from kleptomania, which is a compulsive urge to steal, however in the majority of cases it is not this psychological disorder that leads to retail theft. This psychological issue does need to be distinguished from shoplifting however as shop lifters usually plan their theft in advance, where as with someone suffering from kleptomania it is an uncontrollable compulsive disorder according to psychnet-uk.
“After some recent research on shoplifting, we were amazed at the losses that the high street stores are having to recover” said Steve Whittle the marketing manager at Displaysense. He then went onto say “The figures placed on retail loss are greatly under valued as 75% of all thefts go undetected which is why having lockable display cabinets and cases are so important to shop owners and has driven us to extend our range”. With these sorts of disturbing figures being thrown into the mix, it is no wonder some retailers are getting anxious heading into 2008.
It has been noted however, that although locking products away in something like a wall mounted display case is adequate protection from shoplifters, the rest of the law abiding shoppers may feel distant from products as there is less customer interaction. The human senses such as touch and sight play a heavy role in the everyday products we choose to buy and if one is taken away, this may have an effect on sales of even the smallest of products. Steve Whittle went onto say “We appreciate that at times putting products in a display cabinet creates restrictive access, which is why we recommend they are primarily used to protect expensive products such as jewellery, MP3 players and SAT-NAV systems.”
No matter what products go inside the display case, the Displaysense display cabinets are made up of reinforced glass which means that store owners can rest peacefully this New Years as their products are well protected from the ever increasing threat of shoplifters.
Press Archive
Displaysense do's and don'ts of exhibition success
There are many things that people try in order to stand out at an exhibition. Click through this small article to discover what to do and do not do to succeed at any exhibition.
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Displaysense lockable display cases – stop shoplifters this sale season - Dec 2007
As we approach the January sales, Displaysense, the UK’s leading supplier of display cases and retail display products, have announced they will be extending their range of lockable display cases to combat the increasing trend in shoplifting, an ever present issue and concern to shop owners at this time of year.
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Displaysense, the UK’s leading supplier of catering displays and retail display products have announced that they are in the concept stages of developing a catering display that plays a recorded message when opened. It is thought that this possible new product would aid the blind and the partially sighted if fitted to a majority of retail displays as standard.
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Displaysense to launch mannequin with a big booty
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Exhibition displays – Hire or buy?
Making an impact at an exhibition isn’t easy. There are so many styles, shapes and designs of exhibition display that it can be hard to decide which would compliment your products best. A hard choice for anyone to make is whether or not to hire or purchase the necessary exhibition equipment to make their products stand out and many exhibitors have found the wrong decision to be very costly.
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A bullet proof display case, whatever next?
Displaysense, the UK’s leading supplier of display cases and retail display products have announced that they are developing a range of bullet proof glass display cases for retailers that are concerned about the growth in the use of firearms in high street robberies.
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Displaysense launch their new range of banner stands.
Displaysense, the one-stop-shop for retail display products, has launched a new range of banner stands, ideal for exhibitions to create an eye catching display.
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It is very important to your company that your products are displayed in a professional environment, but more so in a secure one. This can be best achieved with a locking display case.
Literature with no display is literature with hindered effect
Your company's literature is more than just a set of informative words on paper - it's a first impression for potential customers. So why wouldn't you display it with the same level of quality and prominence that you would write it?
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