Displaysense literature holders – literature is king in the exhibition world
In the 30 years that Displaysense has been in business, the exhibition and events sector has undergone some radical changes in order to attract new visitors. With over 17 million people going to exhibitions and events each year, all looking for inspiration, to be educated or to purchase products, engaging with visitors is a crucial component that businesses can not ignore.
Though new technologies have become more readily available to assist in promoting and communicating services and products at exhibitions, a piece of literature is still very much needed by customers. A simple literature holder should not be overlooked as it is just as important to getting the presentation right as it is with the products that are being promoted and according to a recent study by Displaysense; literature is far from going the way of the dodo.
Companies are trying more than ever to entice the masses as just over 78% of potential visitors attending exhibitions are there to buy or plan to buy in the future. Presentation and communication are critical to ensure companies can engage with their audience and with 68% of people still preferring to learn about a new product from a brochure rather than on a computer screen, having the right brochure holder is vital in creating an inviting display at any exhibition. Research by Displaysense found that the most frustrating problem for visitors to events is not being able to speak to representatives, with 33% of respondents citing this as their primary irritation when attending events. It is therefore vital that literature is available for people to pick up at times when representatives are unavailable.
Steve Whittle, Marketing manager of Displaysense was not surprised by these findings and said “We have seen a constant rise in sales of catalogue dispensers literature and portable literature holders over the past two years and there is no sign of this slowing down or just being a trend”. He then went on to say, “Though downloading a product brochure is convenient for customers and cost effective for businesses, printed colour literature is proving to be more popular according to 61% of customers we questioned”.
Though promotional material is great as a reminder of a product or service, sometimes businesses need to make sure they also get contact details with every piece of literature handed out because in a lot of cases, people buy from people, not just from literature. This is supported by the 28% of customers who admitted they never looked at a piece of literature once they got it back to the office. Of those questioned in the survey, 43% believed running a competition is the most effective way of generating these sorts of valuable leads, making a straightforward ballot box the perfect device by which companies can collect customer data.
No matter what latest developments are being used to entice visitors to an exhibition stand, the humble promotional leaflet or brochure still has a prominent and authoritative place in creating a successful event, regardless of the industry.
Press Archive
Displaysense do's and don'ts of exhibition success
There are many things that people try in order to stand out at an exhibition. Click through this small article to discover what to do and do not do to succeed at any exhibition.
Displaysense literature holders – literature is king in the exhibition world
Displaysense research reveals literature is still very much alive and its presentation is critical to successfully engaging with visitors at any event or exhibition.
Egg-citing business card holders – courtesy of Displaysense
Displaysense are to supply a range of large acrylic boxes for an exhibition, to contain free small chocolate Easter eggs which will have the companies’ business card inside, making it a rather unorthodox business card holder.
Man gets stuck in Displaysense female display bust
A 31 year old man from Doncaster got more than he bargained for as he got his manhood stuck inside a female display bust after ordering a bust online from Displaysense and mistaking it for an adult version.
Displaysense lockable display cases – stop shoplifters this sale season - Dec 2007
As we approach the January sales, Displaysense, the UK’s leading supplier of display cases and retail display products, have announced they will be extending their range of lockable display cases to combat the increasing trend in shoplifting, an ever present issue and concern to shop owners at this time of year.
Displaysense announce their snap frame time challenge
Displaysense, the UK’s leading supplier of retail display products, are challenging retail display companies to take on their snap frame challenge. Displaysense believe that they can change 10 posters in their snap frame range faster than their leading competitors can change theirs.
Displaysense £48,000 order for gold leaflet holders
Displaysense, the UK’s leading supplier of literature holders and retail display products have announced that they have received an order worth just under £48,000 from a bank in the United Arab Emirates. Their unique gold leaflet display product is at the heart of this order which will be in use by the end of November.
Displaysense talking food display to help the blind - A message of epic pro-portions
Displaysense, the UK’s leading supplier of catering displays and retail display products have announced that they are in the concept stages of developing a catering display that plays a recorded message when opened. It is thought that this possible new product would aid the blind and the partially sighted if fitted to a majority of retail displays as standard.
Displaysense wire cube displays, the next evolutionary step in retail shelving technology
More important than the wheel, more influential than the internet, more inspirational than man walking on the moon, these modular cube displays are the next big thing to hit the UK retail market. And yet, the design is so simple. These latest products to be released by Displaysense are set to shake up retail display as we know it by offering unbeatable versatility at an astounding price.
The shops that stole Christmas - Retailers fight back against online Christmas sales with Displaysense sale signs.
Displaysense, the UK’s leading supplier of retail display products treble stocks of many sales signs and sale banners after mad rush from retailers organising pre-Christmas sales to entice customers away from purchasing festive products online.
Pet coffins – Displaysense go barking mad with a new display box
Displaysense, the UK’s leading supplier of retail display products have received a peculiar request from one of the UK’s largest pet product retailers to source a range of Perspex pet coffins and display boxes.
Displaysense to launch mannequin with a big booty
Displaysense, the UK’s leading supplier of display cases and retail display products have announced that they are to develop a new type of mannequin with a larger rear end to meet the demands in the clothing industry and to help promote the image that big is beautiful.
Exhibition displays – Hire or buy?
Making an impact at an exhibition isn’t easy. There are so many styles, shapes and designs of exhibition display that it can be hard to decide which would compliment your products best. A hard choice for anyone to make is whether or not to hire or purchase the necessary exhibition equipment to make their products stand out and many exhibitors have found the wrong decision to be very costly.
How to survive exhibitions
Download our guide for winning at exhibitions....
A bullet proof display case, whatever next?
Displaysense, the UK’s leading supplier of display cases and retail display products have announced that they are developing a range of bullet proof glass display cases for retailers that are concerned about the growth in the use of firearms in high street robberies.
Display your hair and beauty products on a glass shelving unit that will highlight their quality.
A salon's reputation can rely heavily on their image and in-store product display, so enhance both with a ceiling to floor shelving display.
Displaysense improves quality of ceiling to floor shelving kits
Displaysense, the one-stop-shop for retail display products, have announced the release of their newly improved shop front shelving kits, which supply increased quality across the range through the use of stronger components and toughened safety glass
Displaysense expands range of secure snap frames
Displaysense, the one-stop-shop for retail display products, has just expanded its range of display snap frames with the goal of making older styles of poster frames obsolete
Frame your no-smoking literature.
The smoking ban in public places is now upon us, so Displaysense has a massive range of snap frames to display your no-smoking posters and signs.
Create an eye catching exhibition stand with a new range of banner stands.
The image of your exhibition stand can determine whether you will catch the attention of your potential or existing customers, for them to then choose to stop at your stand and not the competitors around you. You can achieve this success with graphic banner stands, and as they are a modular display system, extra components can be easily added.
Displaysense launch their new range of banner stands.
Displaysense, the one-stop-shop for retail display products, has launched a new range of banner stands, ideal for exhibitions to create an eye catching display.
Display your products in a professional secure display case.
It is very important to your company that your products are displayed in a professional environment, but more so in a secure one. This can be best achieved with a locking display case.
Literature with no display is literature with hindered effect
Your company's literature is more than just a set of informative words on paper - it's a first impression for potential customers. So why wouldn't you display it with the same level of quality and prominence that you would write it?
Displaysense wide range of counter standing food displays
Displaysense, the one-stop-shop for retail display products, shop display cases and cabinets, now have a wide range of counter standing food displays ideal for any catering display
Displaysense launch new range of mannequins
Displaysense, the one-stop-shop for retail display products, shop display cases and cabinets, have launched a new range of mannequins with a removable head system
