By Sam Iontton - 30/06/2022
Point of sale displays, commonly known as POS displays, can be effective at increasing sales, footfall and general brand awareness for your business.
There are many types of point of sale displays available on the market, and choosing the right one for your business can be a challenge. Assessing the right point of sale display for your business doesn’t need to be difficult. At Displaysense, we have rounded up six effective types of POS displays for you to consider.
A point-of-sale display is a promotional display that is designed to draw customers' attention towards a product or service that is new or discounted in some way. They can also be used to promote in-store events or upcoming sales. Proven to be effective for promoting impulse purchases, you will find that POS displays are often located close to a checkout.
Here is some advice on the different types of point-of-sale displays, when to use them and the retailers that they are most effective within.
One of the most popular types of POS displays is the dump bin. This type of display consists of an open-topped box containing a selection of products that customers can easily browse and choose from.
Dump bins are typically used in high-visibility areas, such as near store entrances or at eye-level on shelves. They are also a cost-effective way to show off new products or special offers, while also providing easy access for customers.
Display cubes are ideal for promoting smaller impulse purchases and the acrylic look of the cubes allows customers to see a variety of products whilst waiting in the checkout area. Having multiple display cubes in the checkout area gives customers several options and chances to consider last-minute purchases.
Another effective option for retailers is the poster holder. These types of displays consist of a sturdy frame that holds posters, promotional materials, or other types of messaging and can be placed virtually anywhere in your store.
You will also find that poster holders and sign displays are an effective way to direct footfall into your business.
Whether you want to draw attention to specific deals or highlight new products poster holders are a great way to grab attention and communicate key messages in a retail environment.
If you would like more guidance on poster holders, make sure you check out our Poster Holder Buying Guide, where we walk you through the variations of poster holders available and the benefits and suitability for your business.
Leaflet holders are an effective way to distribute information in a retail setting. They can be used to provide customers with product information, brochures, or other promotional materials.
They can be displayed at intervals throughout your store, including on the top of your checkout and at the entrance of your store. Leaflet holders are a great way to increase brand recognition and for you to show your product offering.
Countertop displays are a great way to showcase your products and draw attention to special offers.
If you sell products that are expensive, such as jewellery, watches or designer sunglasses, it can be worth displaying the items in a countertop display. Not only does this keep the items safe, but it can also make the customer feel like they are receiving a premium product and service.
They can also be used in trade shows, and come in a variety of styles and sizes to suit any space. You will also find countertop displays that are lockable for added security.
If you work in the fashion retail industry, you will know how effective mannequins can be as a point of sale display. By dressing a mannequin in an outfit from your latest stock, you can clearly show customers what they could look like if they purchase multiple garments from your store.
Mannequins are a display piece that can be updated regularly and have a large impact on sales. They are often referred to as the “silent salespeople” of your store.
If you would like to know more about which mannequin is right for you, and the differences between the types of mannequins available – check out our mannequin buying guide.
Making sure that your sale items stand out is important, and one way to set a particular piece apart is by elevating it away from the regular stock.
To do this, you can use risers that raise the product so that it is on display, is set apart from other items and stands out. If you have an eye for visual merchandising, you will know how important items such as plinths and risers can be when creating a display as they add a whole new dimension to the customer experience.
POS displays of this type raise the visibility of the items and grab the attention of your customers. Risers and plinths are low-cost display equipment that has a large impact on merchandising efforts.
To showcase multiple items, you can introduce multi-tier displays that make your products look visually appealing across varying levels which customers can interact with.
When choosing the types of POS displays that are right for your business, it is important to consider factors such as visibility, accessibility, cost-effectiveness, and durability. By carefully selecting the materials and designs that best meet your needs, you can increase sales and promote brand recognition with ease.
● Visibility - assessing the suitability of your chosen POS display in terms of visibility within your store is important. You want to choose a location for that specific display that has an impact and gets the customers' attention. Failure to do so will result in customers not noticing your products and passively walking by your display.
● Accessibility - allowing customers to be able to reach products in dump bins and making sure that dump bins remain fully stocked should be a consideration point. If you don’t have the resource to keep these stocked well, they can negatively impact the customer experience.
● Cost-effectiveness - if you are a business that operates with tight budgets, you should consider the impact versus the additional cost that a POS display will have on sales.
● Durability - customer interaction with products is inevitable and at times, it should be encouraged. You should consider durability needs when choosing POS displays if large quantities of people will be interacting and touching your displays – they will need to be durable.
Browse the full range of display and merchandising equipment available at Displaysense today. The selection of equipment includes everything you need to grab customers' attention and showcase your product offering. Add everything from dump bins at checkouts, to product rising stations and more into your store.