Brand identity is essential for any business. A strong brand identity can go a long way to growing your customer base and increasing sales. In fact, one study showed that consistent branding can increase revenue by 33%! Branding gives your business a strong presence on the high street and helps set you apart from your competitors. So how can you reflect your branding in-store?
From your logo and colour scheme to your signage and displays, there are lots of ways you can do this. To create a solid brand identity and show your customers who you are, try these in-store branding ideas for your business.
5 in store branding ideas every business should try
1. Colour scheme
Colour plays a huge role in brand identity. Many successful brands are instantly recognisable by their colour scheme alone – and this should be the aim in your store too. Your customers should be able to identify you by your colour scheme. According to another study, colour can improve brand recognition by up to 80% – so it’s clear how important it is for business. Once you’ve decided on a colour scheme, use this in-store and across any marketing channels you have.
Just think carefully about the colours you use, as different colours evoke different emotions. For example, blues and greens are known to create a calming atmosphere, while orange and yellows create a more energetic, fun feel. What emotions do you want your brand to convey?
Gender and age are also major factors to consider, as different colours appeal more and less so to different demographics too. This is why it’s crucial to have a clear target audience in mind when you create your branding strategy. Check out our blog on the psychology of successful retail design to learn more.
Your window display is the first thing potential customers see before they enter your store, so make sure your brand messaging is strong here. One way to do this is by using your brand colours in your window display, and by displaying your brand logo clearly. Are there any symbols or imagery consistent with your brand you can incorporate too?
The aim here is to give your customers a snapshot of your brand, so be sure your window display fits with the message you want to portray. If you choose different colours and aesthetics, it will feel out of place with your branding and won’t help you build brand awareness with your customers.
In a brick and mortar store, signage is a great way to reflect your brand identity too. Types of retail signage include:
- A-board pavement signs
- Indoor posters
- Outdoor posters
- Informational signs
- Directional signs
- Promotional signs
Arguably, the most important signage is the ones you place outside – such as an A-board – as this is what draws your customers in. In-store too, you need plenty of signs to clearly signpost everything from your pathways to your products. Snap frames and wall mounted sign holders are an easy way to display posters and promotional material, and you can simply swap their contents when you need to.
Each sign needs to be easy to see, easy to read and on-brand. You may wish to use different colours for different purposes – for example, red for sale signage – but in this case, keep things consistent with typography. This will create a professional, streamlined aesthetic across your business and help reflect your branding.
4. Visual Merchandising
As well as signage, in-store, you have plenty of opportunities to reflect your brand identity with visual merchandising, which includes things like:
- Product displays
- Promotional displays
- Price tickets
- Floor and wall graphics
Small details go a long way. Whether you want your brand to feel playful and young, sophisticated and expensive or natural and pared-back, choose materials, textures and colours to create an overall aesthetic that reinforces this brand identity with your customers.
5. Brand Logo
And finally, don’t forget your logo. Logos are an essential part of your brand’s identity and should be showcased in your store and out. Your logo gives your customers a clear visual representation of your brand and ensures your store is instantly recognisable from the outside and as soon as they step through the door.
Logos can be placed everywhere, from your storefront and signs to your staff’s uniforms and shopping bags. If you have multiple marketing channels, such as email and social media, be sure to use them here too. This consistent use will help increase your customer’s familiarity with your brand.
Using all these in-store branding ideas together will help you create a strong brand identity that is reflected across your business. Want to showcase your branding and elevate the appearance of your store? Be sure to check out our display and merchandising range at Displaysense to find all you need.