Data Reveals Cities Where Fashion Retail Is Still Alive

By Shannon Aiken05/08/2022

Data Reveals Cities Where Fashion Retail Is Still Alive

Written by Shannon Aiken
Shannon Aiken is the Head of Sourcing and Creative at Displaysense.co.uk, where she curates high-quality display products tailored to the needs of retailers, brands, and event professionals.

Fashion retailing has been on the rocks for a long time. As an industry that is completely dictated by trends, it makes sense to keep on top of what it is your customers are currently loving. It’s also hugely important to understand what is going on industry-wide, as many shops make the move to solely trading online and leave the high street.

The latest report by the Displaysense team uncovers which regions fashion is still alive in, so you know the most promising places to focus your efforts on in the coming years.


The cities with the biggest retail districts

According to our data, these are the cities that have the highest number of clothes shops:

  1. Durham: The beautiful and historic city of Durham sits in the North East of England, and has a small population of 47,785, but a thriving retail centre. It is both unique and full of opportunities.*
  2. Salford: With a population of 72,750, the soulful city of Salford is packed with retail opportunities that shouldn’t be missed. It’s a stone’s throw from Manchester, making it the perfect opportunity for eagle-eyed investors.*
  3. St Albans: St Albans is a gorgeous cathedral city in Hertfordshire. It is full of landmarks, and despite its smaller population, it is a thriving place for fashion retail.
  4. Chelmsford: The city of Chelmsford is just northeast of London. It’s a lively place to be with plenty of unique businesses in its centre, and it has the 4th highest number of clothes shops in the UK.
  5. Exeter: Nestled in the South West of England, Exeter is a city packed with historic Roman features, and according to our data, it is the 5th best place to be if you love clothes shopping.
  6. Peterborough: Peterborough is 6th on our list. Home to historic buildings and architecture, this city in the east has plenty of clothing shops for visitors to enjoy. It’s certainly a picturesque setting to set up a fashion retail business in.
  7. Portsmouth: The lovely coastal town of Portsmouth attracts thousands of visitors a year. Its rich maritime heritage means it is full of attractions, and it ranks 7th on our list.
  8. Newcastle upon Tyne: One of the two Newcastles, this city has a reputation for being a university city and is home to the River Tyne. Its many attractions make it the perfect place for clothes shopping.
  9. Bradford: Bradford is a pretty city in West Yorkshire and has the 9th most clothes shops in the UK according to our data. It has plenty of attractions, museums, and points of interest to visit.
  10. Brighton and Hove: Paired together, Brighton and Hove make up a stunning seaside resort on the coast of England. Attracting visitors from all over the UK on a yearly basis, this location comes last in our top 10 list.
Insight: Regionally, Yorkshire, with a population of 5.5 million, tops the list for the most clothes shops per capita, followed by the South West and West Midlands.

The East of England has the fewest clothes shops, with only 13.8 per 100k people.

 


Method

The top 3 cities of each region in the UK (based on the highest populations) were selected, and Google Maps data for ‘clothes shops in _’ was gathered to determine how many clothing retail shops there were in each city.

*London has been excluded from this data. Although the City of London has a thriving retail district, its small population within the city boundaries would skew the results. We wanted to explore cities outside of London for more balanced insights.


Sources

  • https://www.statista.com/topics/3348/apparel-market-in-the-uk/#dossierKeyfigures
  • https://www.statista.com/forecasts/1156059/apparel-market-revenue-in-the-united-kingdom
  • https://www.mckinsey.com/industries/retail/our-insights/state-of-fashion
  • https://www.ons.gov.uk/businessindustryandtrade/retailindustry/bulletins/retailsales/april2022
  • https://worldpopulationreview.com/countries/cities/united-kingdom
  • Google Maps
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