How to Attract Attention at Your Exhibition Stand

By carrie gilbertson18/08/2021

How to Attract Attention at Your Exhibition Stand

Written by Carrie Gilbertson

Passionate about creating exceptional value for customers, Carrie Gilbertson guides the commercial direction of Displaysense.co.uk to deliver tailored solutions that meet evolving business needs.



Exhibition stands are a great marketing tool. They help you get your brand out there to new audiences and are a fantastic opportunity to speak face-to-face with potential clients. But what makes a good exhibition stand? Here at Displaysense, we’ve created a list of pointers on how to make your exhibition stand out from the competition and maximise its success.

A successful exhibition stand must do three things: attract visitors, engage them, and leave a lasting impression.


How to make your exhibition stand out

It’s important to understand how to attract people to your exhibition stand, but it’s also crucial to get it right once you’ve got your audience’s attention. Here are some strategies for ensuring your exhibition ticks all the boxes.

 

 

1. Deliver your brand message

How does your exhibition reflect your brand? Think clearly about the message you want to portray. This is your opportunity to earn a whole new set of clientele, so it’s important you come to the exhibition with a strong sense of what your brand is and what you offer.

Tell your brand’s story – storytelling is one of the most effective ways to engage your audience and ensure they remember you after the event.


 

2. Create an inviting atmosphere

With many different stands to see at a single event, attendees will want to take a break. Use this to your advantage. To attract attendees to your exhibition stand and keep them there, you need to make it as welcoming as you can.

Top Tip: Provide comfortable seating or even free coffee to draw people in and give them a reason to stay longer.

The goal here is to entice them to your stand and make them want to stay. While they’re there, that’s your opportunity to make them familiar with your brand and your products.

 

3. Maximise engagement

Aside from space to sit and converse, consider ways you can get your visitors more involved. A game or competition can be a great way to engage them with your brand and leave them with a positive memory.

Offering branded merchandise or exclusive discounts as prizes can create a buzz and help your brand stand out.


4. Offer exclusive products

Another great way to get visitors excited about your products is to offer exclusivity. Are you promoting an up-and-coming product? Provide your visitors with an exclusive preview or free samples to take away.

Make your samples “Instagram-worthy” to encourage visitors to share their experience on social media.


 

5. Be warm and welcoming

This sounds like an obvious one, but a warm and friendly interaction goes a long way. Confidence and charisma are key. Ensure that your team can speak knowledgeably about your products and services and have the people skills to build a rapport with prospective clients.

 

In the digital age, this face-to-face interaction gives you a unique opportunity to make a personal connection. Don’t just focus on your sales pitch; be personable, smile and converse to leave a lasting impression.

 

6. Use graphics instead of text

Avoid using text-heavy messaging in your exhibition stand. A lot of text can muddy a message, so keep it simple and concise. Visitors won’t stop to read lots of copy; stick to snappy sentences, slogans and use graphics to illustrate your messaging.

Pro Tip: Large banner stands with colourful imagery and concise slogans can be seen from across the room and draw people to your stand.
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