Sadly no one looks at
"Sadly no one looks at it, for me it was a waste of money 😢"
Displaysense ExclusiveEye Level
Eye-Level Double-Sided A1 Pavement Sign – 1470mm Slimline Water Base
Product code: WTA1B
Height buys you reading distance. Standing 1470mm tall, this sign holds a full A1 poster at the eye level of an adult walking towards it. Somebody r...
Inc. VAT
£199.00
Ex. VAT
£165.83
In Stock - UK Despatch
At a glance
The Displaysense WTA1B is a freestanding pavement sign, with slim black. It is delivered free to UK Mainland.
Buying for a business, school or council?Volume discounts, same-day trade quotes, and 30-day credit accounts for schools, NHS and councils.
Request a quoteor call 01279 460 460
Complete the setup
Finish your display like a professional
A1 Printing Service on 220gsm Waterproof Polypropylene for Outdoor Posters and Signage
£59.00
(Inc VAT)
£49.17
(Exc VAT)
Free UK DeliveryFree mainland delivery on every order. No minimum spend, no hidden charges.
Trade and Bulk Pricing AvailableVolume discounts from 2 units. Call us for a tailored quote.
50 Years of Trusted QualityEstablished in 1978. Designed, tested and trusted by some of the UK's biggest names.
Rated Excellent by Our Customers8,000+ verified reviews. Trusted by Harrods, the NHS, Primark and The O2.
Overview
Description
Specifications
Delivery & Returns
FAQs
Knowledge Hub
An A1 Pavement Sign Built Tall for Eye-Level Impact
Most pavement signs sit low, around waist height, and people walking past look straight over them. The WTA1B stands at head height instead, which puts a full A1 poster level with the eyeline of somebody walking towards it. Both faces carry a poster, so the message lands whichever direction people are coming from. The base fills with water or sand and holds the sign down when the wind gets up. Posters slide in through a lift-off top, so a menu changes in seconds without tools. The frame is slim black, and one person carries the sign out empty and fills the base once it is standing. Best suited to cafes, salons and independent shops, where the message on the sign changes through the day and the pavement outside is not wide enough for anything bulkier.
Why a Double Sided Outdoor Sign Reaches More People
- Stands at eye level: A poster down at waist level is easy to walk past without ever registering. This one sits where a person is already looking, which is the difference between a sign somebody notices ten paces away and one they only clock as they draw level with it, by which point most people have already decided where they are heading.
- A poster on each side: People arrive from both ends of a street, and a single-sided sign only ever speaks to half of them. Both faces here take a full A1 poster. Run the same message twice for repetition, or put two different offers facing opposite ways down the street, depending on which way people tend to be walking.
- A base the size of a doormat: The footprint is narrow enough for a tight pavement, a small forecourt or a strip of grass verge, and it still leaves room for a pushchair or a wheelchair to get by. Nothing about the poster has to shrink to achieve that, which is usually the trade-off with a smaller sign.
- Fill the base to hold it down: An empty frame blows over in the first decent gust of the day. Filling the base drops the weight low to the ground and holds the sign upright when wind catches the poster face. Water empties fastest for a sign brought in each night; sand is the better choice where the pitch never moves.
- Posters change in seconds: Take the top section off, swap the poster underneath and press the top back into place. No tools involved, nothing to mislay. Coffee in the morning and food in the evening becomes a job somebody does between customers rather than something that waits for a quiet moment.
- Anti-glare covers on both posters: A clear cover sits over each poster, keeping rain and road splash off the print. The anti-glare surface stops low sun bouncing straight back off the front at four in the afternoon, just as the after-work trade starts walking past the door on the way home.
Where a Slimline Water Base Sign Suits Any Frontage
| Cafes, Pubs and Restaurants | A cafe runs one message at breakfast, another over lunch and a third by early evening. Posters change between services, and the sign comes in at closing without needing two people to shift it off the pavement. |
| Salons, Barbers and Spas | Walk-in availability, treatment prices and seasonal offers all sell better out on the pavement than in a window. A slim black frame suits a smart shopfront rather than working against the look somebody has spent real money getting right. |
| Independent Shops and Boutiques | New stock, sale lines and one-day offers change often enough that a printed window vinyl cannot keep up. A poster swapped in seconds keeps the front of the shop current without a printer or a signwriter being involved at all. |
| Events, Exhibitions and Venues | Registration, parking, entrances and running orders all need signing somewhere, and the message moves through the day. A sign that fills with water on site and empties again before the van goes home suits a two-day event particularly well. |
| Schools, Colleges and Campuses | Open evenings, parents' evenings and admissions dates bring visitors who do not know the site. Signs at head height read right across a car park, which matters when families are arriving on foot in groups and looking for a way in for the first time. |
| Surgeries, Pharmacies and Councils | Clinic times, campaign dates and changes to opening hours all reach people before they come through the door. A weighted base means the sign stays exactly where it was put, even outside a building with a lot of people coming and going. |
Need the Posters Printed as Well?
The sign arrives ready for your own A1 prints. Our A1 printing service on waterproof polypropylene runs artwork on stock made for outdoors, which holds up to rain and sun where office paper goes soft in a morning.
Call us on 01279460460 or send your artwork over and we will get it printed.
WTA1B is a Black Double-Sided Slimline A1 Outdoor Pavement Sign with a water base, from Displaysense. Overall height 1470mm, which sets a full A1 poster at standing eyeline. Base footprint 635mm x 360mm. Weight 6.8kg empty and around 33kg with the base filled. Base holds 25 litres of water or sand and keeps the centre of gravity low. Poster size A1, 594mm x 841mm, on both faces. Posters load through a lift-off top with no tools. Anti-glare PVC covers on both faces over UV-resistant materials. Slim black frame. Used by cafes, pubs, restaurants, salons, barbers, independent retailers, event organisers, exhibition teams, schools and GP surgeries. Displaysense, UK display specialist based in Hertfordshire since 1978.
Height buys you reading distance. Standing 1470mm tall, this sign holds a full A1 poster at the eye level of an adult walking towards it. Somebody reads it from ten paces back, looks up at the shop and decides to come in, all without breaking step. A lower sign has to be almost level with them before it registers, and by that point they are past the door. On a busy street the gap widens, because a low sign sits behind whoever is walking in front of it while a taller one stays in view the whole way along. That is the argument for height in a sentence: more people get the chance to read the poster, and they get it earlier.
Filling the base takes a couple of minutes with a hose or a watering can, and that few minutes keeps the sign steady right through a trading day. The water sits right down at ground level, well below the poster face the wind pushes against, so a gust has to move all 25 litres before the sign shifts at all. On an exposed corner or a seafront pitch, that weight is the difference between a display that holds its position all day and one somebody keeps having to go outside and stand back up. Nothing has to be pegged down, tied back or weighted with a sandbag on top. The base handles it.
Whatever goes in the frame decides how the sign looks by week three. Office paper softens in the first heavy shower, and a laminate run off at home lifts at the corners within a fortnight as the layers come apart. Print made for outdoors takes rain without swelling and holds its colour under sunlight that fades ordinary ink inside a few weeks. Send artwork over and our A1 printing service puts it onto waterproof polypropylene, ready to slide straight into the frame. One print that comes through a full season beats three that had to be replaced every time the weather got at them.
Pavement signs work on a routine. Out first thing, filled where it stands, emptied and carried in at close, every trading day of the year. At 6.8kg empty one person manages every part of that alone, with no trolley needed and no second pair of hands. Putting the sign out in the morning and bringing it back in at night takes a couple of minutes at either end of the day, handled by whoever happens to be nearest the door. As daily jobs go, it asks very little of anybody.
What Ships with This Pavement Sign
- 1 x black slimline A1 pavement sign with water fillable base and anti-glare covers on both faces
Kitting Out Several Sites at Once?
Hospitality groups, retail chains, councils and event organisers rarely want one sign. Where the same sign is going outside site after site, we can quote the whole order in one go and phase the deliveries around when each one opens.
Ring us on 01279460460 or list the locations and we will put a quote together.
WTA1B is a tall slimline pavement sign in black, carrying an A1 poster on each face, supplied by Displaysense. The sign stands 1470mm tall, setting an A1 poster at standing eyeline, on a base footprint of 635mm x 360mm. It weighs 6.8kg empty and roughly 33kg once the base is filled. The base takes 25 litres of water or sand and holds the centre of gravity low. Both faces carry an A1 poster at 594mm x 841mm, loaded through a lift-off top without tools, behind anti-glare PVC covers on UV-resistant materials. Frame is slim black. Specified by cafes, pubs, restaurants, salons, barbers, independent retailers, event organisers, schools, surgeries and councils. Displaysense, UK display specialist based in Hertfordshire since 1978.
Full specification for the WTA1B, a black double-sided slimline A1 pavement sign on a water base. Height and poster size come first, then the footprint and the water base, before the weights, changing posters, the covers and the build. Every line notes what that figure means once the sign is standing outside a door.
1470mm
Sign Height
A1
Poster Size
2 Posters
Both Faces
33kg
When Filled
No Tools
Poster Change
| Specification | Detail | What This Means for You |
|---|---|---|
| Overall height | 1470mm | Sets the poster at the eyeline of a standing adult, so a message registers while somebody is still walking towards the shop rather than only once they are level with the door. |
| Poster | A1, 594mm x 841mm | Big enough to read from several metres off, and a size every commercial printer holds stock for, so getting artwork run is never a special order. |
| Faces | Two, one poster each side | People come from both ends of a street. Two faces reach both directions from a single sign, carrying either the same message twice over or two entirely different ones. |
| Footprint | 635mm x 360mm | About the floor a doormat takes up. Sits comfortably on a tight footway, a modest forecourt or a strip of verge, with clearance left over for prams and wheelchairs going by. |
| Water base | Holds 25 litres of water | Filling the base pulls all the weight down to the pavement, so wind hitting the poster has to move that before the sign shifts at all. |
| Filled weight | Around 33kg | Enough weight to stay put right through a normal British day outdoors. Named storms are a different matter, and any freestanding sign is better off indoors until one has passed. |
| Empty weight | 6.8kg | One person carries the sign out empty and fills the base where it stands, so putting it out in the morning never becomes a two-person job. |
| Changing posters | Lift-off top, slot-in | Off comes the top, out slides the old poster, in goes the new one and the top drops back down. No tools, and the sign never leaves its spot. |
| Poster covers | Anti-glare PVC, both faces | Keeps rain and splash off the print, and stops low sun bouncing straight off the front and washing the message out through the late afternoon. |
| Materials | UV-resistant | Made to stand outside every day rather than to come out for occasional use, so the frame and the base hold their colour right through a season. |
| Frame | Slim black | A dark surround gives the poster a defined edge against the street, and marks from daily handling show far less than they would on a bright finish. |
| Recommended print | A1 waterproof polypropylene | Outdoor stock that takes rain and sun without going soft or fading, where office paper is finished by the first wet morning. |
Free delivery on every order, no minimum spend
UK Mainland standard delivery included on everything we sell.
Standard
Free
Always included, no minimum order
Express
£9.95
Express options shown at checkout where available
Lead time
2 to 3 days
Working days, UK Mainland
Returns
28 days
Original condition and packaging
Good to know
- Orders before 4pm typically ship the same day
- Tracking email sent on dispatch
- Ground-floor, accessible delivery point
Returns must be unused and in original packaging. Full delivery information · Returns policy
Questions About This Slimline Pavement Sign
What is the best pavement sign for getting noticed on a busy street?
The best pavement sign for getting noticed on a busy street is the WTA1B, a slimline A1 sign standing 1470mm tall. That height puts the poster at the eyeline of somebody walking towards the shop, rather than down at waist level where a sign gets stepped past. Both faces carry a poster, so the message works in either direction.
How tall is the sign and why does the height matter?
The sign stands 1470mm tall, which sets a full A1 poster at the eyeline of a standing adult. A poster at waist height sits below where people are looking, so the message registers late or not at all. At this height a message is read ten paces out, while somebody still has time to slow down.
Why is a double-sided sign worth having?
Because a street has two ends to it. A single-sided sign only speaks to people approaching from one direction and turns its back on everybody else. Both faces here take a full A1 poster, and the second costs no extra pavement at all, because that poster sits directly on the back of the first.
Is a pavement sign like this suitable for a cafe, pub or restaurant?
Yes, and hospitality is far and away the most common use. Breakfast, lunch, happy hour and the match on Saturday are four different messages in a single day, and posters swap over between services. At close one person brings the sign back inside, which is not the case with a heavier frame.
Can schools, surgeries and councils use a pavement sign outdoors?
Yes, and all three of them do. Open evenings, clinic dates, campaign runs and changes to opening hours all land with people before they even reach the door. A sign at head height reads right across a car park, which matters when visitors arrive on foot and are hunting for the correct entrance.
How quickly can the posters be changed?
Seconds a side. Lift the top section clear, slide the old poster out, slide the new one in and drop the top back down. No tool is needed and the base stays full throughout, so the sign remains exactly where it stands while the poster changes.
What are the dimensions and how much floor space is needed?
The sign stands 1470mm tall on a base measuring 635mm by 360mm, roughly the floor space a doormat takes up. Weight is 6.8kg empty and around 33kg once the base has been filled. That narrow footprint suits a tight pavement, a modest forecourt or a strip of grass verge outside a door.
How does this compare with a weather-resistant A-board?
Shape and footing separate the two of them. The PSPLBK sits lower on a wider A-frame, which suits an open forecourt where floor space is not at any premium. This one stands taller on a narrow water base, lifting the poster higher while taking less pavement, which suits a busy street or a small frontage.
Should the base be filled with water or sand?
Water is quicker where the sign comes indoors each night, since the base empties out in seconds at the end of a day. Sand suits a pitch that stays out through a whole season, because sand will not evaporate or freeze in a cold snap. Both fill the same 25 litre base, though the figures quoted in the specification are for a water fill.
Will the sign stay upright in the wind?
Filling the base drops the weight to ground level, and a gust catching the poster face has all of that to shift before anything tips. That handles a normal breezy day on a UK high street. When a storm warning comes in, bring any freestanding sign indoors rather than trusting weight alone.
Are posters supplied with the sign?
No, posters are bought separately, and the frame takes your own A1 prints. Our printing service puts artwork onto waterproof polypropylene, a stock made for standing outdoors that shrugs off weather no ordinary paper would survive for a morning. Send the artwork across and we handle the printing side.
Does this pavement sign come with free UK delivery?
Yes, delivery runs free to UK mainland addresses, with a 28 day window for returns on top of that. Trading since 1978, Displaysense supplies outdoor signage to hospitality groups, independent retailers, event organisers, schools, GP surgeries and local councils the length of the country.
Pavement Signs, Footfall and Getting Noticed Outside
A sign on the pavement is only worth the space it takes if people passing actually stop. Where it stands, what the poster says and how often the message changes all feed into that. Four Displaysense guides below cover whether pavement signs still pay their way, how hospitality uses them, getting a venue noticed and where to put a poster for the most impact.
Everything you need to know
Details, specs and delivery
Overview
Description
Specifications
Delivery & Returns
FAQs
Knowledge Hub
Overall rating: 4.6666665 / 5 from 12 reviews.
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Reviews
Very good
"Very good"
Perfect for what we needed.
"Perfect for what we needed. We've filled the base with sand and water for extra stability. . . ."
Nice and sturdy
"Sturdy double sided pavement display - Good value for the quality. Would highly recommend."
compact single sided poster unit
"I struggled to find a compact single sided poster unit to go on the pavement without blocking people walking past but this one does just the job and is really eye catching."
Robust outdoor display unit
"Robust outdoor display unit for the price Does what is says on the tin!"
Weather proof pavement sign
"Good value pavement sign which doesn't blow over in the Great British Weather! All good"
Sturdy and compact
"Great - very pleased"
Robust and sturdy that also
"Robust and sturdy that also looks great."
Excellent product.
"Excellent product."
