The Advantages of Using Leaflets for Advertising

By carrie gilbertson14/03/2023

The Advantages of Using Leaflets for Advertising

Written by Carrie Gilbertson
Carrie Gilbertson is the Commercial Director at Displaysense, where she leads the company’s growth strategy, sales performance, and commercial operations. With a strong focus on customer success and market expansion, she helps drive the brand’s continued success in the display solutions industry.

There are many advantages of leaflet advertising as it is a great way to promote your business and its offerings. Whether you want to attract new customers in your local area or promote new products – they can be an effective strategy to include in your store.

But what is leaflet advertising, what are the benefits, and what do you include in your leaflet? Keep reading to find out everything there is to know about leaflet advertising and how it can help you increase business and sales.

What is leaflet advertising?

Leaflet advertising uses printed flyers to promote your business, raise awareness, and highlight key offers—typically designed to be quick to read and easy to distribute.

Leaflets are thin pieces of paper that outline information quickly and succinctly. To get the reader hooked, you can include discounts or promotions to ensure they keep the flyer.

 


Types of leaflet advertising

Leaflet
A small, rectangular piece of paper—often folded and inexpensive. Great for counters, stands, or to hand out on the street or via mail.

 

Small brochure leaflet
Used to showcase your products or services, often with aspirational imagery and real-life settings. Ideal for holders on countertops or walls.

 

What to include on the leaflet in leaflet advertising

  • Keep it short and to the point
  • Include your brand colours and logo
  • Speak directly to the customer
  • Showcase your products or services
  • Use eye-catching imagery
  • Include promotional material or offers
  • Provide a call to action
  • Don’t forget to include the details of any promotions

 

Benefits of using leaflet advertising

Leaflet advertising is cost-effective, easy to distribute, and helps you connect with customers offline.

Leaflets include lots of information
They let you communicate product details, promotions, and brand values to help drive conversions and build loyalty.

 

Visually pleasing
Great design paired with photography can boost brand perception and inspire customers to make a purchase.

 

Cost-effective
Cheaper in bulk and ideal for mass marketing through in-store display or mail drop.

 

People trust print
Print has lasting value and credibility in a digitally saturated world.

 

Where can you distribute leaflets for your business?

In-store: Place leaflets on your counter or throughout your store to advertise sales and events to loyal customers.

 

Mail drop: Send directly to local postcodes. A good option for new stores looking to drive awareness fast.

 

Other businesses: Partner with local, non-competing shops for leaflet sharing—e.g., a florist and a chocolate shop.

 

Trade shows and events: Use leaflets as takeaways that provide lasting reminders after the event is over.

 

How to design your leaflet for advertising

You can design professional flyers using tools like Canva using ready-made templates.

  • Log in to Canva
  • Select “All Templates”
  • Go to Marketing > Flyers
  • Choose a style and customise your content

Export your flyer in a printable format. Canva is beginner-friendly, with tutorials to help.


Add flyers to your store with Displaysense

Ready to promote your business with high-impact flyers? Browse leaflet holders & printing services at Displaysense.
Share