5 Merchandising Ideas You Need To Try
Product merchandising is everywhere in retail and can be the difference between a successful store and a business that struggles to sell. But how do you merchandise correctly, with impact, and what are the benefits? Keep reading our guide on product merchandising to find out more and with examples to try in your store.
What is product merchandising?
Product merchandising is the intentional promotion and display of the products in your store. In retail, product merchandising includes a wide range of branches that are all valuable to the success of a business, including designing, displaying and selling of goods or services.
Examples of product merchandising
To help you visualise product merchandising and its benefits, we have outlined some examples below that you can try in your retail store to help increase sales.
Signage
One example of product merchandising is to use signs throughout your store. At Displaysense, we have various types of signs that you can incorporate into your in-store displays and design. You can use street chalkboard signs to customise any promotional messaging or styling. Alternatively, you can use pavement signs to attract customers with more permanent messaging or offers. Check out the full range of POS Supplies available to secure indoor signage, such as snap frames and sign holders.
Window displays
Your store window is a great opportunity for product merchandising and is often many customers' first impression of your business. Window displays are an opportunity to show customers the types of products you sell and wow passers-by with the level of expertise and detail you can display as a brand.
Interactive displays
One way to get customers to want to purchase your products is through interactive displays. There are many ways to incorporate interactive displays into your visual merchandising, and even though these can be costly to build and run – they can be effective.
Some examples of interactive displays and stores include:
- Nike Kinect interactive window displays
- LEGO’s interactive store
- MAC Cosmetics interactive experience centre
In-Store Displays
Displaying products around your store in visually appealing displays is a great way to level up your product merchandising efforts. Creating this in-store experience will allow customers to visualise your products in relation to their own lives.
For fashion retailers, display full outfits on mannequins. For bakeries, showcase fresh samples under clear display covers – these small touches drive customer imagination and cross-selling.
Stocked shelves
Having fully stocked shelves and organised storage is great for the customer experience and can encourage customers to purchase when in-store. Customers are more likely to purchase products from a visually appealing display than one that looks poorly stocked and presented.
What are the benefits of product merchandising?
- Customers spend more time in-store: Visually appealing experiences increase dwell time and sales opportunities.
- Engaged customer base: Interactive merchandising builds curiosity and engagement with your brand.
- Satisfied customers: Happy customers are repeat customers – and likely advocates of your brand.
- Brand recognition: A strong in-store experience enhances word-of-mouth marketing and recognition.
Colour psychology in product merchandising
What is colour psychology?
Colour psychology relates to how colours and tones impact behaviours and perceptions within the human mind. There have been several studies that show consumers have different reactions to colours within stores.
Colour psychology for your brand
Choosing a cohesive colour scheme and introducing this throughout your brand in your product merchandising, packaging, and in-store design will allow consumers to create a colour association with it.
Guiding customers through the store
You can encourage customers to physically pass through your store in specific ways to encourage interaction with your product merchandising efforts. Queue barriers and stacking baskets at checkout points encourage impulse purchases while managing customer flow effectively.
Product merchandising with Displaysense
At Displaysense, we have a wide range of retail equipment you can introduce throughout your store to encourage customers to purchase, create a better customer experience and improve your brand.
