Creative Summer Retail Display Ideas
Attracting customers to your store with a creative display is a great way to utilise the passing footfall in the summer. The benefits of having an engaging and creative shop window display are plenty and, when executed correctly, can be a great way for your retail business to gain brand exposure.
Summer display window ideas for your retail store
As customers pass your store, you only have a few seconds to catch their attention - that's why you need a summer display that turns heads.
What are the benefits of having a summer display window, and how do you create one that is successful? Keep reading our guide, which will give you the details on what you can do, why you should do it and how to create the perfect summer display window.
What are the benefits of creating a summer display window?
Even though store displays require a lot of thought and preparation, there are many benefits to creating a visually appealing display window for your storefront:
- Increase brand awareness: Gain a reputation for creative displays that stand out.
- Increase footfall: A captivating display can convince passers-by to step inside.
- Promote offers and sales: Use your display to highlight promotions.
- Show off your product offering: Feature exclusive or diverse ranges front and centre.
Tips for creating a summer window display
Follow these consideration points and tips to create a winning summer display idea that is perfect for your brand.
Consider your customer: Identify what resonates with them – do they prefer bold, story-driven displays or enticing discounts?
Get feedback: Ask regular customers what type of displays catch their attention.
What is in eyeline?
Place key products at eye level to grab attention instantly.
Interactivity
Add dynamic elements like moving props or video screens.
Utilising your online store
QR codes on the display can bridge offline customers to your online shop.
1. Styled summer mannequins
Showcase your colourful collections of mannequins against vibrant backgrounds. Painted MDF boards and props can make displays affordable yet stylish.
2. Evoke emotion with a slogan
Sometimes, a simple slogan can leave the biggest impression. A powerful message can even spark social sharing when passers-by take photos for social media.
3. Keep it simple
Minimalistic summer windows can look premium. Let your summer collection shine without overcrowding.
4. Incorporate summer props
Summer-themed props like oversized sunglasses, flower walls, or even sand can evoke seasonal feelings and encourage purchases.
5. Promote discounts
Highlighting flash sales with bold visuals is a quick way to attract bargain hunters.
6. Use multi-level boxes and platforms
Draw the eye with creative levels using risers, blocks, and plinths to create depth in your display.
Get started with your summer window display today
Have you spotted a window display you want to create for your business? Explore the full range of display and merchandising equipment at Displaysense – from mannequins to risers and more to create a display that stops customers in their tracks.
