How to Display Products in your Shop and Keep Your Customers Safe
As we are all aware, the UK is currently experiencing a public health emergency as a result of the COVID-19 pandemic. As such, it is critical that businesses, such as retail, take a range of measures to keep their customers, and staff, safe.
Here you’ll find everything you need to help you understand how to work safely and keep your customers protected, as well as advising the best ways to display products, in a way that is safe, yet still engaging.
We understand how crucial it is to work safely and support your workers’ and customers’ health and wellbeing during the COVID-19 pandemic. So, when considering how to display products in your shop, you must ensure there is space for customers to easily comply with social distancing guidelines (2m or 1m with risk mitigation, where 2m is not viable, is acceptable).
How to display products in a retail shop during Covid 19
Retail displays and visual merchandising are so important in enticing customers and driving sales. According to researchers, we process 83% of information through our sense of sight. This means there are still ways you can display your products imaginatively while adhering to restrictions.
Ignite imagination
Create themes and focal points to immerse customers in a story. Use colour, lighting, and creative layouts to keep displays engaging despite Covid restrictions.
Use cross-merchandising
For example, if you’re selling skincare products, place flannels or buffers nearby. In a clothing store, display full outfit ideas in one standalone area.
Create a hierarchy
Use varying depths and heights to create a visual hierarchy, drawing customers’ eyes to key products. Display risers, blocks, or cubes help create a cascading pyramid layout.
Less is more
Space conveys value and comfort, especially during a pandemic. Standalone display cases protect top-tier products from excessive handling while highlighting their luxury appeal.
Supportive signage
Signage is crucial for both navigation and safety. Introduce clear, concise signs to communicate social distancing, hygiene measures, and promotional offers.
Hand sanitiser dispensers at entrances and around the store, paired with floor stickers and queue markers, will help customers feel more at ease.
Refresh seasonally
Update displays regularly to surprise and engage customers. Incorporate seasonal themes, flowers, or unique props to maintain freshness and brand consistency.
Space management
Reconsider floor plans to allow for social distancing. Implement one-way systems where possible, and use sneeze guards and queuing barriers for safety at checkout points.
