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4-Metre Straight Tension Fabric Display with Full-Width Double-Sided Print
The STU4000 is the widest straight tension fabric backdrop in our range. At 4 metres across and 2280mm tall, it fills the back wall of a large exhibition stand with a single unbroken surface of full-colour branded graphics, printed on both sides. The stretch polyester fabric is inherently fire-retardant and slides over a lightweight aluminium frame, pulling tight to create a completely smooth display with no panel joins, no wrinkles and no visible fixings. Unlike a curved display, the straight profile sits flush against a wall and keeps the full depth of your stand floor available for furniture, product displays and face-to-face conversations.
A display this size works best when you plan ahead. Ordering early gives you time to refine your artwork, get sign-off internally and arrive at the venue with everything sorted. That is how the most professional exhibition stands come together.
What Sets This 4m Straight Fabric Backdrop Apart
- Widest straight display in the range: 4 metres of unbroken branded surface. Covers a full exhibition back wall without needing multiple displays side by side, so there are no gaps, no joins and no misaligned graphics.
- Double-sided full-colour printing included: Both sides of the fabric are printed with your custom artwork as standard. If your stand is open-plan or positioned centrally in the hall, visitors see your branding from every direction.
- Straight profile preserves floor space: At just 400mm deep, this display takes up a fraction of the footprint of a curved backdrop. You keep more of your stand area free for demonstrations, stock, meeting tables and visitor flow.
- Stabilising feet for secure standing: Straight displays include feet that anchor the frame to the floor without tape, sandbags or adhesive. The display stays upright and steady throughout the event.
- Tool-free assembly in minutes: The aluminium frame clicks together by hand using numbered poles. The fabric slides over the top and zips up at the base. One person can set the whole thing up without tools or prior experience.
- Dye-sublimation print quality: Ink is infused directly into the polyester fibres, not printed on the surface. Colours stay vivid after washing, folding and reuse across multiple events. No cracking, no peeling, no fading.
- Fire-retardant fabric for venue compliance: The polyester fabric meets UK and European exhibition fire safety standards. No on-site fireproofing fees, no last-minute inspections to worry about. Ready for the NEC, ExCeL, Olympia and any venue that requires certified materials on the stand.
- Reusable frame with replaceable graphics: When your branding changes, order a new fabric cover and fit it to the same aluminium frame. You refresh your look for a fraction of the original cost.
- Designed and supplied by Displaysense: Part of our in-house exhibition backdrop range. Developed from nearly 50 years of supplying UK businesses with display solutions that perform under real event conditions.
Sectors and Settings for This 4-Metre Straight Display
| Large Exhibition Stands and Trade Shows | Fills a 4m or 5m wide booth with a single branded wall. The flat profile means your stand still has room for exhibition counters, product shelving and visitor seating in front of the backdrop. |
| Corporate Conferences and Annual Events | Creates a clean, professional stage backdrop for keynote speakers, panel discussions and award ceremonies. The smooth fabric surface photographs well under stage lighting. |
| Product Launches and Brand Activations | Places your product in front of a full-width branded surface. The seamless finish and vibrant print make it ideal for photography, video and social media content creation on the day. |
| University Open Days and Recruitment Fairs | Schools, colleges and universities use this for clearing events, open days and careers fairs. The 4m width fills a standard hall allocation and the lightweight frame means any staff member can set it up. |
| Retail Pop-Ups and Seasonal Campaigns | Transforms an empty retail unit, shopping centre bay or concession area into a branded environment in minutes. Breaks down just as quickly at the end of the activation. |
| Press Walls and Step-and-Repeat Photo Backdrops | The 4m width provides enough coverage for group photos, interview backdrops and sponsor walls. The matte fabric surface reduces glare and reflections under flash photography. |
Order First, Prepare Your Artwork at Your Own Pace
You do not need your artwork finished before placing the order. Here is how the process works:
- Place your order for the STU4000 straight fabric backdrop.
- We send you a personalised artwork template with full instructions within 24 hours.
- You prepare your design and send it back when it is ready. Our print team reviews and approves it before production begins.
Your lead time starts from artwork approval, not from the order date. So you can secure your display now and take the time you need to get the design right.
Preparing for an Exhibition, Conference or Large Event?
Printed displays need artwork, proofing and production time. The earlier you order, the more time you have to perfect your design and avoid last-minute pressure. Our team can help you plan the timeline so your display arrives exactly when you need it.
Call us on 01279460460 or get in touch to discuss your event date and we will work backwards from there.
The Displaysense 4000mm Double-Sided Straight Tension Fabric Exhibition Backdrop Display (STU4000) is a portable indoor exhibition display with a click-together aluminium frame, stabilising feet and double-sided full-colour dye-sublimation printed stretch polyester fabric graphics. Inherently fire-retardant fabric meeting UK and European exhibition venue fire safety standards. Dimensions: 2280mm (H) x 4000mm (W) x 400mm (D). Straight profile. Tool-free assembly using numbered poles. Padded carry case included. Replacement graphics available separately. Widest model in the Displaysense straight fabric backdrop range. Suitable for large exhibition stands, trade shows, corporate conferences, product launches, university open days, retail pop-ups and press walls. Also available in 2000mm, 2500mm and 3000mm straight widths, and in curved versions from 2500mm to 5000mm. Custom graphic printing included in the price. Displaysense, UK display product specialists since 1978.
Most exhibition stands have a simple layout problem. The backdrop needs to be wide enough to fill the back wall and make the brand visible from the aisle, but it also needs to leave enough room for everything that happens in front of it. Furniture, product samples, a table for conversations, space for visitors to walk in and browse. A curved display looks dramatic, but it eats into that usable area. The 4000mm Double-Sided Straight Tension Fabric Exhibition Backdrop solves this by giving you the full 4-metre width in a profile that is just 400mm deep. Your branding fills the wall. Your stand floor stays clear.
The stretch polyester fabric is printed on both sides using dye-sublimation, which bonds the ink into the material rather than sitting it on the surface. That means the colours stay sharp and vivid through folding, washing and repeated use across multiple events. The fabric is also inherently fire-retardant, so it meets UK and European venue fire safety requirements straight out of the carry case with no on-site treatment needed. The fabric slides over the aluminium frame like a fitted cover and zips tight at the base, producing a completely smooth, seamless wall of graphics with no visible joins or hardware. The finish is matte rather than glossy, which means it photographs well without reflecting flash or venue lighting back at the camera.
At 2280mm tall, this backdrop stands higher than a person and creates a full-height branded surface that works as a stage background, a press wall or a visual anchor for your entire stand. The 400mm depth is slim enough that you can position the display against a venue wall or at the back of a shell scheme allocation without losing meaningful floor space. For comparison, a curved display of the same width would need 800mm of depth behind it.
The aluminium frame clicks apart and the fabric folds flat into a padded carry case. One bag, one person, one car boot. When your next campaign needs a fresh look, you keep the same frame and order a replacement printed fabric cover. The display renews itself at a fraction of the original cost, which is what makes it practical for teams that attend multiple events throughout the year.
What Ships with This 4m Straight Exhibition Backdrop
- 1 x click-together straight aluminium frame with stabilising feet
- 1 x double-sided full-colour printed stretch polyester fabric graphic
- 1 x padded carry case for storage and transport
Fitting Out a Large Stand or Multi-Display Event Setup?
If you are covering a wide stand, running multiple displays across a venue or coordinating branding for a series of events, our team can walk you through sizing, artwork timelines and logistics. The earlier you start the conversation, the smoother the process.
Call us on 01279460460 or send us your requirements and we will help you plan it out.
The Displaysense 4000mm Double-Sided Straight Tension Fabric Exhibition Backdrop Display (STU4000) is a portable indoor exhibition display with a click-together aluminium frame, stabilising feet and double-sided full-colour dye-sublimation printed stretch polyester fabric graphics. Inherently fire-retardant fabric meeting UK and European exhibition venue fire safety standards. Dimensions: 2280mm (H) x 4000mm (W) x 400mm (D). Straight profile. Tool-free assembly using numbered poles. Padded carry case included. Replacement graphics available separately. Widest model in the Displaysense straight fabric backdrop range. Suitable for large exhibition stands, trade shows, corporate conferences, product launches, university open days, retail pop-ups and press walls. Also available in 2000mm, 2500mm and 3000mm straight widths, and in curved versions from 2500mm to 5000mm. Custom graphic printing included in the price. Displaysense, UK display product specialists since 1978.
Full specifications for the widest straight fabric exhibition backdrop in our range. The 4-metre width, slim 400mm depth and flat profile make this the display of choice for exhibitors who need maximum wall coverage without sacrificing usable stand floor area.
4m
Width
2280mm
Height
400mm
Depth
Double Sided
Full-Colour Print
Tool-Free
Assembly
| Specification | Detail | What This Means for You |
|---|---|---|
| Display Type | Straight tension fabric backdrop | A flat, freestanding branded wall that sits flush against the back of your stand. The straight profile keeps your floor area clear for furniture, products and visitor flow. |
| Width | 4000mm | Fills the back wall of a standard 4m or 5m exhibition booth with a single unbroken surface of branded graphics. No need for multiple displays side by side. |
| Height | 2280mm | Taller than a standing person. Creates a full-height backdrop that works for stage settings, press walls and exhibition stand back panels. |
| Depth | 400mm | Half the depth of a curved display at the same width. You keep significantly more usable floor space in front of the backdrop. |
| Profile Shape | Straight | Sits flat like a wall rather than curving inward. Ideal for stands positioned against a back wall or inside a shell scheme allocation. |
| Print Type | Double-sided, full-colour dye-sublimation | Ink is infused into the polyester fibres for vibrant, durable colour that will not crack, peel or fade across multiple events. Both sides printed as standard. |
| Graphic Material | 100% stretch polyester fabric | Lightweight, washable and crease-resistant. Slides over the frame and zips tight to produce a smooth, seamless finish. |
| Fire Retardancy | Inherently fire-retardant polyester | Meets UK and European exhibition venue fire safety standards. Accepted at the NEC, ExCeL, Olympia and equivalent European venues without on-site spraying or additional certification. The fire retardancy is built into the fabric, not sprayed on, so it survives washing and reuse. |
| Frame Material | Lightweight aluminium with numbered poles | Strong enough to support the full display width. Numbered poles remove any guesswork during setup. |
| Stability | Stabilising feet included | Feet anchor the straight frame to the floor. No tape, sandbags or adhesive required. |
| Assembly | Tool-free, click-together system | One person can assemble the full display in under 15 minutes with no tools and no prior experience. |
| Carry Case | Padded carry case included | Frame, fabric and feet all pack into a single bag for transport and storage between events. |
| Replacement Graphics | Available separately | Keep the aluminium frame and order a new printed fabric cover when your branding changes. No need to replace the full display. |
| Graphics Included | Yes, in the price | Double-sided full-colour printing is included. You supply artwork, we handle the rest. |
| Recommended Use | Indoor only | Designed for indoor venues including exhibition halls, conference centres, hotels, retail spaces and corporate offices. |
| Also Available In | 2000mm, 2500mm, 3000mm (straight) and 2500mm to 5000mm (curved) | Smaller straight options for compact stands, or curved versions if you want a wraparound display shape. |
Print to order. We handle the artwork process with you.
We send a template, you submit your artwork, we produce once approved.
Delivery
Free
UK Mainland, Zone 1
Lead time
3 to 5 days
From artwork approval
Template sent
Within 24hrs
After your order is placed
Returns
Bespoke
Non-returnable unless faulty
How It Works
You
Us
-
1You
Place your order
Payment taken at this stage. Your lead time does not start until your artwork is approved.
-
2Us, within 24 hours
We email you a print template
A personalised template with full instructions. Please check your inbox and spam folder.
-
3You, next step
Submit your artwork
Follow the template instructions and email your artwork back to us.
-
4Us
We review and approve
If anything needs adjusting we will contact you. Once approved, your order enters production.
-
5Us
Production and dispatch
Lead time begins from artwork approval, not your order date.
Need it faster?
Express Print Service Available
Turnaround and pricing on a quote basis. Contact us before ordering.
Bespoke print orders are non-returnable. If your item arrives damaged or contains a manufacturing error, we will put it right. Returns policy · Delivery information
Common Questions About the 4m Straight Fabric Exhibition Display
Q: What is a straight tension fabric exhibition backdrop?
A: A straight tension fabric backdrop is a freestanding display made from a lightweight aluminium frame covered with a stretch polyester fabric graphic. The fabric is printed with your custom artwork, pulled tight over the frame and zipped at the base to create a smooth, seamless wall of branded graphics. Unlike a curved model, the straight version has no concave bow, so it lines up flush against a back wall or partition. This STU4000 is 4 metres wide, 2280mm tall and includes double-sided printing so both faces show your branding.
Q: Why choose a straight display over a curved one at 4 metres wide?
A: Depth. A straight display at this width is 400mm deep. A curved display at the same width is 800mm deep. If your stand has limited floor space, or if the display needs to sit against a back wall or shell scheme partition, the straight version gives you twice as much usable area in front of it. The trade-off is visual style. Curved displays create a more dramatic wraparound shape. Straight displays offer a clean, flat surface that maximises floor space.
Q: How does a 4-metre fabric backdrop compare to roller banners or pop-up stands?
A: A 4-metre fabric backdrop covers an entire back wall with a single seamless graphic. Roller banners are narrow individual panels that leave gaps between each unit. Pop-up stands use multiple rigid panels clipped to a concertina frame, which can show visible join lines. A tension fabric display delivers a cleaner, more modern finish and is lighter to transport than most pop-up alternatives.
Q: Will this 4m straight display fit inside a standard exhibition booth?
A: Yes. A 4m display fits comfortably inside a 4m or 5m wide exhibition stand or booth. At 400mm deep, it sits close to the back wall and leaves the majority of your floor space free. For a 3m wide booth, consider the 2.5m or 3m straight option instead.
Q: How do the stabilising feet work on a straight fabric display?
A: The feet attach to the base of the aluminium frame and sit flat on the venue floor. They spread the weight of the display and prevent it from tipping forward or backward. No tape, sandbags, adhesive or floor fixings are needed. The feet are included as standard with all straight displays in this range.
Q: Can one person set up this 4-metre display without help?
A: Yes. The aluminium poles are numbered and click together by hand. The printed graphic fits over the completed frame and fastens at the base. No tools, no manual, no prior experience needed. One person can have the full display standing in around 10 to 15 minutes.
Q: Is the full-colour printing included in the price or charged separately?
A: Included. The price covers the aluminium frame, stabilising feet, double-sided full-colour printed polyester fabric graphic and padded carry case. You supply your artwork using the template we send after ordering. There are no hidden print charges.
Q: Do I need finished artwork before I place the order?
A: No. Place the order first. Within 24 hours we email you a ready-made design template with sizing and bleed guidelines. You complete and return the design at your own pace. Production begins after our print team has reviewed and approved the artwork, so there is no rush to have it ready on the day you order.
Q: Can I order replacement graphics for a different event or campaign?
A: Yes. Replacement fabric covers are available separately. You keep the aluminium frame and order a new printed graphic whenever your branding, messaging or campaign changes. This makes the display a long-term investment rather than a single-use purchase.
Q: What is the best way to transport a 4m fabric display to an event?
A: Everything packs into the padded carry case that comes with the display. The case fits in a car boot, can be carried by hand or checked as event freight. There is no need for a van, specialist courier or oversized packaging.
Q: Can I use this straight fabric backdrop outdoors?
A: No. This display is designed for indoor venues only, including exhibition halls, conference centres, hotels, retail environments and corporate offices. The fabric and frame are not built for wind, rain or outdoor weather conditions.
Q: Is the fabric fire-retardant for UK exhibition venues?
A: Yes. The stretch polyester fabric is inherently fire-retardant and meets the fire safety standards required by major UK exhibition venues including the NEC, ExCeL London and Olympia. You will not face rejected stands or be charged for on-site fireproofing sprays. The fire retardancy is built into the fabric itself, not applied as a surface treatment, so it remains effective even after the graphic has been washed and reused across multiple events. The same certification is also accepted at European venues, so you can take the display abroad with confidence.
Q: What other sizes and shapes are available in this fabric backdrop range?
A: The straight range is available in 2000mm, 2500mm, 3000mm and 4000mm widths. If you prefer a curved shape, the curved range runs from 2500mm to 5000mm. All models use the same click-together aluminium frame system, double-sided printed stretch fabric and padded carry case.
Exhibition Display Planning and Event Branding Resources
A 4-metre backdrop gets your brand seen. What happens next depends on how you use the rest of your stand, how you engage visitors and how well the whole experience ties together. These guides cover everything from maximising attention at your exhibition booth to building a branded environment that drives real results.
- How to Attract Attention at Your Exhibition Stand
- How to Effectively Manage Crowds at Events
- 5 In-Store Branding Ideas to Reflect Your Brand Identity
- Pop-Up Retail Store Design Tips
Downloads
Straight Fabric Wall 400 Design GuideOverview
4-Metre Straight Tension Fabric Display with Full-Width Double-Sided Print
The STU4000 is the widest straight tension fabric backdrop in our range. At 4 metres across and 2280mm tall, it fills the back wall of a large exhibition stand with a single unbroken surface of full-colour branded graphics, printed on both sides. The stretch polyester fabric is inherently fire-retardant and slides over a lightweight aluminium frame, pulling tight to create a completely smooth display with no panel joins, no wrinkles and no visible fixings. Unlike a curved display, the straight profile sits flush against a wall and keeps the full depth of your stand floor available for furniture, product displays and face-to-face conversations.
A display this size works best when you plan ahead. Ordering early gives you time to refine your artwork, get sign-off internally and arrive at the venue with everything sorted. That is how the most professional exhibition stands come together.
What Sets This 4m Straight Fabric Backdrop Apart
- Widest straight display in the range: 4 metres of unbroken branded surface. Covers a full exhibition back wall without needing multiple displays side by side, so there are no gaps, no joins and no misaligned graphics.
- Double-sided full-colour printing included: Both sides of the fabric are printed with your custom artwork as standard. If your stand is open-plan or positioned centrally in the hall, visitors see your branding from every direction.
- Straight profile preserves floor space: At just 400mm deep, this display takes up a fraction of the footprint of a curved backdrop. You keep more of your stand area free for demonstrations, stock, meeting tables and visitor flow.
- Stabilising feet for secure standing: Straight displays include feet that anchor the frame to the floor without tape, sandbags or adhesive. The display stays upright and steady throughout the event.
- Tool-free assembly in minutes: The aluminium frame clicks together by hand using numbered poles. The fabric slides over the top and zips up at the base. One person can set the whole thing up without tools or prior experience.
- Dye-sublimation print quality: Ink is infused directly into the polyester fibres, not printed on the surface. Colours stay vivid after washing, folding and reuse across multiple events. No cracking, no peeling, no fading.
- Fire-retardant fabric for venue compliance: The polyester fabric meets UK and European exhibition fire safety standards. No on-site fireproofing fees, no last-minute inspections to worry about. Ready for the NEC, ExCeL, Olympia and any venue that requires certified materials on the stand.
- Reusable frame with replaceable graphics: When your branding changes, order a new fabric cover and fit it to the same aluminium frame. You refresh your look for a fraction of the original cost.
- Designed and supplied by Displaysense: Part of our in-house exhibition backdrop range. Developed from nearly 50 years of supplying UK businesses with display solutions that perform under real event conditions.
Sectors and Settings for This 4-Metre Straight Display
| Large Exhibition Stands and Trade Shows | Fills a 4m or 5m wide booth with a single branded wall. The flat profile means your stand still has room for exhibition counters, product shelving and visitor seating in front of the backdrop. |
| Corporate Conferences and Annual Events | Creates a clean, professional stage backdrop for keynote speakers, panel discussions and award ceremonies. The smooth fabric surface photographs well under stage lighting. |
| Product Launches and Brand Activations | Places your product in front of a full-width branded surface. The seamless finish and vibrant print make it ideal for photography, video and social media content creation on the day. |
| University Open Days and Recruitment Fairs | Schools, colleges and universities use this for clearing events, open days and careers fairs. The 4m width fills a standard hall allocation and the lightweight frame means any staff member can set it up. |
| Retail Pop-Ups and Seasonal Campaigns | Transforms an empty retail unit, shopping centre bay or concession area into a branded environment in minutes. Breaks down just as quickly at the end of the activation. |
| Press Walls and Step-and-Repeat Photo Backdrops | The 4m width provides enough coverage for group photos, interview backdrops and sponsor walls. The matte fabric surface reduces glare and reflections under flash photography. |
Order First, Prepare Your Artwork at Your Own Pace
You do not need your artwork finished before placing the order. Here is how the process works:
- Place your order for the STU4000 straight fabric backdrop.
- We send you a personalised artwork template with full instructions within 24 hours.
- You prepare your design and send it back when it is ready. Our print team reviews and approves it before production begins.
Your lead time starts from artwork approval, not from the order date. So you can secure your display now and take the time you need to get the design right.
Preparing for an Exhibition, Conference or Large Event?
Printed displays need artwork, proofing and production time. The earlier you order, the more time you have to perfect your design and avoid last-minute pressure. Our team can help you plan the timeline so your display arrives exactly when you need it.
Call us on 01279460460 or get in touch to discuss your event date and we will work backwards from there.
The Displaysense 4000mm Double-Sided Straight Tension Fabric Exhibition Backdrop Display (STU4000) is a portable indoor exhibition display with a click-together aluminium frame, stabilising feet and double-sided full-colour dye-sublimation printed stretch polyester fabric graphics. Inherently fire-retardant fabric meeting UK and European exhibition venue fire safety standards. Dimensions: 2280mm (H) x 4000mm (W) x 400mm (D). Straight profile. Tool-free assembly using numbered poles. Padded carry case included. Replacement graphics available separately. Widest model in the Displaysense straight fabric backdrop range. Suitable for large exhibition stands, trade shows, corporate conferences, product launches, university open days, retail pop-ups and press walls. Also available in 2000mm, 2500mm and 3000mm straight widths, and in curved versions from 2500mm to 5000mm. Custom graphic printing included in the price. Displaysense, UK display product specialists since 1978.
Description
Most exhibition stands have a simple layout problem. The backdrop needs to be wide enough to fill the back wall and make the brand visible from the aisle, but it also needs to leave enough room for everything that happens in front of it. Furniture, product samples, a table for conversations, space for visitors to walk in and browse. A curved display looks dramatic, but it eats into that usable area. The 4000mm Double-Sided Straight Tension Fabric Exhibition Backdrop solves this by giving you the full 4-metre width in a profile that is just 400mm deep. Your branding fills the wall. Your stand floor stays clear.
The stretch polyester fabric is printed on both sides using dye-sublimation, which bonds the ink into the material rather than sitting it on the surface. That means the colours stay sharp and vivid through folding, washing and repeated use across multiple events. The fabric is also inherently fire-retardant, so it meets UK and European venue fire safety requirements straight out of the carry case with no on-site treatment needed. The fabric slides over the aluminium frame like a fitted cover and zips tight at the base, producing a completely smooth, seamless wall of graphics with no visible joins or hardware. The finish is matte rather than glossy, which means it photographs well without reflecting flash or venue lighting back at the camera.
At 2280mm tall, this backdrop stands higher than a person and creates a full-height branded surface that works as a stage background, a press wall or a visual anchor for your entire stand. The 400mm depth is slim enough that you can position the display against a venue wall or at the back of a shell scheme allocation without losing meaningful floor space. For comparison, a curved display of the same width would need 800mm of depth behind it.
The aluminium frame clicks apart and the fabric folds flat into a padded carry case. One bag, one person, one car boot. When your next campaign needs a fresh look, you keep the same frame and order a replacement printed fabric cover. The display renews itself at a fraction of the original cost, which is what makes it practical for teams that attend multiple events throughout the year.
What Ships with This 4m Straight Exhibition Backdrop
- 1 x click-together straight aluminium frame with stabilising feet
- 1 x double-sided full-colour printed stretch polyester fabric graphic
- 1 x padded carry case for storage and transport
Fitting Out a Large Stand or Multi-Display Event Setup?
If you are covering a wide stand, running multiple displays across a venue or coordinating branding for a series of events, our team can walk you through sizing, artwork timelines and logistics. The earlier you start the conversation, the smoother the process.
Call us on 01279460460 or send us your requirements and we will help you plan it out.
The Displaysense 4000mm Double-Sided Straight Tension Fabric Exhibition Backdrop Display (STU4000) is a portable indoor exhibition display with a click-together aluminium frame, stabilising feet and double-sided full-colour dye-sublimation printed stretch polyester fabric graphics. Inherently fire-retardant fabric meeting UK and European exhibition venue fire safety standards. Dimensions: 2280mm (H) x 4000mm (W) x 400mm (D). Straight profile. Tool-free assembly using numbered poles. Padded carry case included. Replacement graphics available separately. Widest model in the Displaysense straight fabric backdrop range. Suitable for large exhibition stands, trade shows, corporate conferences, product launches, university open days, retail pop-ups and press walls. Also available in 2000mm, 2500mm and 3000mm straight widths, and in curved versions from 2500mm to 5000mm. Custom graphic printing included in the price. Displaysense, UK display product specialists since 1978.
Specifications
Full specifications for the widest straight fabric exhibition backdrop in our range. The 4-metre width, slim 400mm depth and flat profile make this the display of choice for exhibitors who need maximum wall coverage without sacrificing usable stand floor area.
4m
Width
2280mm
Height
400mm
Depth
Double Sided
Full-Colour Print
Tool-Free
Assembly
| Specification | Detail | What This Means for You |
|---|---|---|
| Display Type | Straight tension fabric backdrop | A flat, freestanding branded wall that sits flush against the back of your stand. The straight profile keeps your floor area clear for furniture, products and visitor flow. |
| Width | 4000mm | Fills the back wall of a standard 4m or 5m exhibition booth with a single unbroken surface of branded graphics. No need for multiple displays side by side. |
| Height | 2280mm | Taller than a standing person. Creates a full-height backdrop that works for stage settings, press walls and exhibition stand back panels. |
| Depth | 400mm | Half the depth of a curved display at the same width. You keep significantly more usable floor space in front of the backdrop. |
| Profile Shape | Straight | Sits flat like a wall rather than curving inward. Ideal for stands positioned against a back wall or inside a shell scheme allocation. |
| Print Type | Double-sided, full-colour dye-sublimation | Ink is infused into the polyester fibres for vibrant, durable colour that will not crack, peel or fade across multiple events. Both sides printed as standard. |
| Graphic Material | 100% stretch polyester fabric | Lightweight, washable and crease-resistant. Slides over the frame and zips tight to produce a smooth, seamless finish. |
| Fire Retardancy | Inherently fire-retardant polyester | Meets UK and European exhibition venue fire safety standards. Accepted at the NEC, ExCeL, Olympia and equivalent European venues without on-site spraying or additional certification. The fire retardancy is built into the fabric, not sprayed on, so it survives washing and reuse. |
| Frame Material | Lightweight aluminium with numbered poles | Strong enough to support the full display width. Numbered poles remove any guesswork during setup. |
| Stability | Stabilising feet included | Feet anchor the straight frame to the floor. No tape, sandbags or adhesive required. |
| Assembly | Tool-free, click-together system | One person can assemble the full display in under 15 minutes with no tools and no prior experience. |
| Carry Case | Padded carry case included | Frame, fabric and feet all pack into a single bag for transport and storage between events. |
| Replacement Graphics | Available separately | Keep the aluminium frame and order a new printed fabric cover when your branding changes. No need to replace the full display. |
| Graphics Included | Yes, in the price | Double-sided full-colour printing is included. You supply artwork, we handle the rest. |
| Recommended Use | Indoor only | Designed for indoor venues including exhibition halls, conference centres, hotels, retail spaces and corporate offices. |
| Also Available In | 2000mm, 2500mm, 3000mm (straight) and 2500mm to 5000mm (curved) | Smaller straight options for compact stands, or curved versions if you want a wraparound display shape. |
Delivery & Returns
Print to order. We handle the artwork process with you.
We send a template, you submit your artwork, we produce once approved.
Delivery
Free
UK Mainland, Zone 1
Lead time
3 to 5 days
From artwork approval
Template sent
Within 24hrs
After your order is placed
Returns
Bespoke
Non-returnable unless faulty
How It Works
You
Us
-
1You
Place your order
Payment taken at this stage. Your lead time does not start until your artwork is approved.
-
2Us, within 24 hours
We email you a print template
A personalised template with full instructions. Please check your inbox and spam folder.
-
3You, next step
Submit your artwork
Follow the template instructions and email your artwork back to us.
-
4Us
We review and approve
If anything needs adjusting we will contact you. Once approved, your order enters production.
-
5Us
Production and dispatch
Lead time begins from artwork approval, not your order date.
Need it faster?
Express Print Service Available
Turnaround and pricing on a quote basis. Contact us before ordering.
Bespoke print orders are non-returnable. If your item arrives damaged or contains a manufacturing error, we will put it right. Returns policy · Delivery information
FAQs
Common Questions About the 4m Straight Fabric Exhibition Display
Q: What is a straight tension fabric exhibition backdrop?
A: A straight tension fabric backdrop is a freestanding display made from a lightweight aluminium frame covered with a stretch polyester fabric graphic. The fabric is printed with your custom artwork, pulled tight over the frame and zipped at the base to create a smooth, seamless wall of branded graphics. Unlike a curved model, the straight version has no concave bow, so it lines up flush against a back wall or partition. This STU4000 is 4 metres wide, 2280mm tall and includes double-sided printing so both faces show your branding.
Q: Why choose a straight display over a curved one at 4 metres wide?
A: Depth. A straight display at this width is 400mm deep. A curved display at the same width is 800mm deep. If your stand has limited floor space, or if the display needs to sit against a back wall or shell scheme partition, the straight version gives you twice as much usable area in front of it. The trade-off is visual style. Curved displays create a more dramatic wraparound shape. Straight displays offer a clean, flat surface that maximises floor space.
Q: How does a 4-metre fabric backdrop compare to roller banners or pop-up stands?
A: A 4-metre fabric backdrop covers an entire back wall with a single seamless graphic. Roller banners are narrow individual panels that leave gaps between each unit. Pop-up stands use multiple rigid panels clipped to a concertina frame, which can show visible join lines. A tension fabric display delivers a cleaner, more modern finish and is lighter to transport than most pop-up alternatives.
Q: Will this 4m straight display fit inside a standard exhibition booth?
A: Yes. A 4m display fits comfortably inside a 4m or 5m wide exhibition stand or booth. At 400mm deep, it sits close to the back wall and leaves the majority of your floor space free. For a 3m wide booth, consider the 2.5m or 3m straight option instead.
Q: How do the stabilising feet work on a straight fabric display?
A: The feet attach to the base of the aluminium frame and sit flat on the venue floor. They spread the weight of the display and prevent it from tipping forward or backward. No tape, sandbags, adhesive or floor fixings are needed. The feet are included as standard with all straight displays in this range.
Q: Can one person set up this 4-metre display without help?
A: Yes. The aluminium poles are numbered and click together by hand. The printed graphic fits over the completed frame and fastens at the base. No tools, no manual, no prior experience needed. One person can have the full display standing in around 10 to 15 minutes.
Q: Is the full-colour printing included in the price or charged separately?
A: Included. The price covers the aluminium frame, stabilising feet, double-sided full-colour printed polyester fabric graphic and padded carry case. You supply your artwork using the template we send after ordering. There are no hidden print charges.
Q: Do I need finished artwork before I place the order?
A: No. Place the order first. Within 24 hours we email you a ready-made design template with sizing and bleed guidelines. You complete and return the design at your own pace. Production begins after our print team has reviewed and approved the artwork, so there is no rush to have it ready on the day you order.
Q: Can I order replacement graphics for a different event or campaign?
A: Yes. Replacement fabric covers are available separately. You keep the aluminium frame and order a new printed graphic whenever your branding, messaging or campaign changes. This makes the display a long-term investment rather than a single-use purchase.
Q: What is the best way to transport a 4m fabric display to an event?
A: Everything packs into the padded carry case that comes with the display. The case fits in a car boot, can be carried by hand or checked as event freight. There is no need for a van, specialist courier or oversized packaging.
Q: Can I use this straight fabric backdrop outdoors?
A: No. This display is designed for indoor venues only, including exhibition halls, conference centres, hotels, retail environments and corporate offices. The fabric and frame are not built for wind, rain or outdoor weather conditions.
Q: Is the fabric fire-retardant for UK exhibition venues?
A: Yes. The stretch polyester fabric is inherently fire-retardant and meets the fire safety standards required by major UK exhibition venues including the NEC, ExCeL London and Olympia. You will not face rejected stands or be charged for on-site fireproofing sprays. The fire retardancy is built into the fabric itself, not applied as a surface treatment, so it remains effective even after the graphic has been washed and reused across multiple events. The same certification is also accepted at European venues, so you can take the display abroad with confidence.
Q: What other sizes and shapes are available in this fabric backdrop range?
A: The straight range is available in 2000mm, 2500mm, 3000mm and 4000mm widths. If you prefer a curved shape, the curved range runs from 2500mm to 5000mm. All models use the same click-together aluminium frame system, double-sided printed stretch fabric and padded carry case.
Knowledge Hub
Exhibition Display Planning and Event Branding Resources
A 4-metre backdrop gets your brand seen. What happens next depends on how you use the rest of your stand, how you engage visitors and how well the whole experience ties together. These guides cover everything from maximising attention at your exhibition booth to building a branded environment that drives real results.
- How to Attract Attention at Your Exhibition Stand
- How to Effectively Manage Crowds at Events
- 5 In-Store Branding Ideas to Reflect Your Brand Identity
- Pop-Up Retail Store Design Tips
Downloads
Straight Fabric Wall 400 Design GuideDouble-Sided Straight Tension Fabric Exhibition Backdrop Display inc. Graphic Printing - 4000mm
Product code: STU4000
Most exhibition stands have a simple layout problem. The backdrop needs to be wide enough to fill the back wall and make the brand visible from t...
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£659.00
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£549.17
Width -
4000mm
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Overview
Description
Specifications
Delivery & Returns
FAQs
Knowledge Hub
4-Metre Straight Tension Fabric Display with Full-Width Double-Sided Print
The STU4000 is the widest straight tension fabric backdrop in our range. At 4 metres across and 2280mm tall, it fills the back wall of a large exhibition stand with a single unbroken surface of full-colour branded graphics, printed on both sides. The stretch polyester fabric is inherently fire-retardant and slides over a lightweight aluminium frame, pulling tight to create a completely smooth display with no panel joins, no wrinkles and no visible fixings. Unlike a curved display, the straight profile sits flush against a wall and keeps the full depth of your stand floor available for furniture, product displays and face-to-face conversations.
A display this size works best when you plan ahead. Ordering early gives you time to refine your artwork, get sign-off internally and arrive at the venue with everything sorted. That is how the most professional exhibition stands come together.
What Sets This 4m Straight Fabric Backdrop Apart
- Widest straight display in the range: 4 metres of unbroken branded surface. Covers a full exhibition back wall without needing multiple displays side by side, so there are no gaps, no joins and no misaligned graphics.
- Double-sided full-colour printing included: Both sides of the fabric are printed with your custom artwork as standard. If your stand is open-plan or positioned centrally in the hall, visitors see your branding from every direction.
- Straight profile preserves floor space: At just 400mm deep, this display takes up a fraction of the footprint of a curved backdrop. You keep more of your stand area free for demonstrations, stock, meeting tables and visitor flow.
- Stabilising feet for secure standing: Straight displays include feet that anchor the frame to the floor without tape, sandbags or adhesive. The display stays upright and steady throughout the event.
- Tool-free assembly in minutes: The aluminium frame clicks together by hand using numbered poles. The fabric slides over the top and zips up at the base. One person can set the whole thing up without tools or prior experience.
- Dye-sublimation print quality: Ink is infused directly into the polyester fibres, not printed on the surface. Colours stay vivid after washing, folding and reuse across multiple events. No cracking, no peeling, no fading.
- Fire-retardant fabric for venue compliance: The polyester fabric meets UK and European exhibition fire safety standards. No on-site fireproofing fees, no last-minute inspections to worry about. Ready for the NEC, ExCeL, Olympia and any venue that requires certified materials on the stand.
- Reusable frame with replaceable graphics: When your branding changes, order a new fabric cover and fit it to the same aluminium frame. You refresh your look for a fraction of the original cost.
- Designed and supplied by Displaysense: Part of our in-house exhibition backdrop range. Developed from nearly 50 years of supplying UK businesses with display solutions that perform under real event conditions.
Sectors and Settings for This 4-Metre Straight Display
| Large Exhibition Stands and Trade Shows | Fills a 4m or 5m wide booth with a single branded wall. The flat profile means your stand still has room for exhibition counters, product shelving and visitor seating in front of the backdrop. |
| Corporate Conferences and Annual Events | Creates a clean, professional stage backdrop for keynote speakers, panel discussions and award ceremonies. The smooth fabric surface photographs well under stage lighting. |
| Product Launches and Brand Activations | Places your product in front of a full-width branded surface. The seamless finish and vibrant print make it ideal for photography, video and social media content creation on the day. |
| University Open Days and Recruitment Fairs | Schools, colleges and universities use this for clearing events, open days and careers fairs. The 4m width fills a standard hall allocation and the lightweight frame means any staff member can set it up. |
| Retail Pop-Ups and Seasonal Campaigns | Transforms an empty retail unit, shopping centre bay or concession area into a branded environment in minutes. Breaks down just as quickly at the end of the activation. |
| Press Walls and Step-and-Repeat Photo Backdrops | The 4m width provides enough coverage for group photos, interview backdrops and sponsor walls. The matte fabric surface reduces glare and reflections under flash photography. |
Order First, Prepare Your Artwork at Your Own Pace
You do not need your artwork finished before placing the order. Here is how the process works:
- Place your order for the STU4000 straight fabric backdrop.
- We send you a personalised artwork template with full instructions within 24 hours.
- You prepare your design and send it back when it is ready. Our print team reviews and approves it before production begins.
Your lead time starts from artwork approval, not from the order date. So you can secure your display now and take the time you need to get the design right.
Preparing for an Exhibition, Conference or Large Event?
Printed displays need artwork, proofing and production time. The earlier you order, the more time you have to perfect your design and avoid last-minute pressure. Our team can help you plan the timeline so your display arrives exactly when you need it.
Call us on 01279460460 or get in touch to discuss your event date and we will work backwards from there.
The Displaysense 4000mm Double-Sided Straight Tension Fabric Exhibition Backdrop Display (STU4000) is a portable indoor exhibition display with a click-together aluminium frame, stabilising feet and double-sided full-colour dye-sublimation printed stretch polyester fabric graphics. Inherently fire-retardant fabric meeting UK and European exhibition venue fire safety standards. Dimensions: 2280mm (H) x 4000mm (W) x 400mm (D). Straight profile. Tool-free assembly using numbered poles. Padded carry case included. Replacement graphics available separately. Widest model in the Displaysense straight fabric backdrop range. Suitable for large exhibition stands, trade shows, corporate conferences, product launches, university open days, retail pop-ups and press walls. Also available in 2000mm, 2500mm and 3000mm straight widths, and in curved versions from 2500mm to 5000mm. Custom graphic printing included in the price. Displaysense, UK display product specialists since 1978.
Most exhibition stands have a simple layout problem. The backdrop needs to be wide enough to fill the back wall and make the brand visible from the aisle, but it also needs to leave enough room for everything that happens in front of it. Furniture, product samples, a table for conversations, space for visitors to walk in and browse. A curved display looks dramatic, but it eats into that usable area. The 4000mm Double-Sided Straight Tension Fabric Exhibition Backdrop solves this by giving you the full 4-metre width in a profile that is just 400mm deep. Your branding fills the wall. Your stand floor stays clear.
The stretch polyester fabric is printed on both sides using dye-sublimation, which bonds the ink into the material rather than sitting it on the surface. That means the colours stay sharp and vivid through folding, washing and repeated use across multiple events. The fabric is also inherently fire-retardant, so it meets UK and European venue fire safety requirements straight out of the carry case with no on-site treatment needed. The fabric slides over the aluminium frame like a fitted cover and zips tight at the base, producing a completely smooth, seamless wall of graphics with no visible joins or hardware. The finish is matte rather than glossy, which means it photographs well without reflecting flash or venue lighting back at the camera.
At 2280mm tall, this backdrop stands higher than a person and creates a full-height branded surface that works as a stage background, a press wall or a visual anchor for your entire stand. The 400mm depth is slim enough that you can position the display against a venue wall or at the back of a shell scheme allocation without losing meaningful floor space. For comparison, a curved display of the same width would need 800mm of depth behind it.
The aluminium frame clicks apart and the fabric folds flat into a padded carry case. One bag, one person, one car boot. When your next campaign needs a fresh look, you keep the same frame and order a replacement printed fabric cover. The display renews itself at a fraction of the original cost, which is what makes it practical for teams that attend multiple events throughout the year.
What Ships with This 4m Straight Exhibition Backdrop
- 1 x click-together straight aluminium frame with stabilising feet
- 1 x double-sided full-colour printed stretch polyester fabric graphic
- 1 x padded carry case for storage and transport
Fitting Out a Large Stand or Multi-Display Event Setup?
If you are covering a wide stand, running multiple displays across a venue or coordinating branding for a series of events, our team can walk you through sizing, artwork timelines and logistics. The earlier you start the conversation, the smoother the process.
Call us on 01279460460 or send us your requirements and we will help you plan it out.
The Displaysense 4000mm Double-Sided Straight Tension Fabric Exhibition Backdrop Display (STU4000) is a portable indoor exhibition display with a click-together aluminium frame, stabilising feet and double-sided full-colour dye-sublimation printed stretch polyester fabric graphics. Inherently fire-retardant fabric meeting UK and European exhibition venue fire safety standards. Dimensions: 2280mm (H) x 4000mm (W) x 400mm (D). Straight profile. Tool-free assembly using numbered poles. Padded carry case included. Replacement graphics available separately. Widest model in the Displaysense straight fabric backdrop range. Suitable for large exhibition stands, trade shows, corporate conferences, product launches, university open days, retail pop-ups and press walls. Also available in 2000mm, 2500mm and 3000mm straight widths, and in curved versions from 2500mm to 5000mm. Custom graphic printing included in the price. Displaysense, UK display product specialists since 1978.
Full specifications for the widest straight fabric exhibition backdrop in our range. The 4-metre width, slim 400mm depth and flat profile make this the display of choice for exhibitors who need maximum wall coverage without sacrificing usable stand floor area.
4m
Width
2280mm
Height
400mm
Depth
Double Sided
Full-Colour Print
Tool-Free
Assembly
| Specification | Detail | What This Means for You |
|---|---|---|
| Display Type | Straight tension fabric backdrop | A flat, freestanding branded wall that sits flush against the back of your stand. The straight profile keeps your floor area clear for furniture, products and visitor flow. |
| Width | 4000mm | Fills the back wall of a standard 4m or 5m exhibition booth with a single unbroken surface of branded graphics. No need for multiple displays side by side. |
| Height | 2280mm | Taller than a standing person. Creates a full-height backdrop that works for stage settings, press walls and exhibition stand back panels. |
| Depth | 400mm | Half the depth of a curved display at the same width. You keep significantly more usable floor space in front of the backdrop. |
| Profile Shape | Straight | Sits flat like a wall rather than curving inward. Ideal for stands positioned against a back wall or inside a shell scheme allocation. |
| Print Type | Double-sided, full-colour dye-sublimation | Ink is infused into the polyester fibres for vibrant, durable colour that will not crack, peel or fade across multiple events. Both sides printed as standard. |
| Graphic Material | 100% stretch polyester fabric | Lightweight, washable and crease-resistant. Slides over the frame and zips tight to produce a smooth, seamless finish. |
| Fire Retardancy | Inherently fire-retardant polyester | Meets UK and European exhibition venue fire safety standards. Accepted at the NEC, ExCeL, Olympia and equivalent European venues without on-site spraying or additional certification. The fire retardancy is built into the fabric, not sprayed on, so it survives washing and reuse. |
| Frame Material | Lightweight aluminium with numbered poles | Strong enough to support the full display width. Numbered poles remove any guesswork during setup. |
| Stability | Stabilising feet included | Feet anchor the straight frame to the floor. No tape, sandbags or adhesive required. |
| Assembly | Tool-free, click-together system | One person can assemble the full display in under 15 minutes with no tools and no prior experience. |
| Carry Case | Padded carry case included | Frame, fabric and feet all pack into a single bag for transport and storage between events. |
| Replacement Graphics | Available separately | Keep the aluminium frame and order a new printed fabric cover when your branding changes. No need to replace the full display. |
| Graphics Included | Yes, in the price | Double-sided full-colour printing is included. You supply artwork, we handle the rest. |
| Recommended Use | Indoor only | Designed for indoor venues including exhibition halls, conference centres, hotels, retail spaces and corporate offices. |
| Also Available In | 2000mm, 2500mm, 3000mm (straight) and 2500mm to 5000mm (curved) | Smaller straight options for compact stands, or curved versions if you want a wraparound display shape. |
Print to order. We handle the artwork process with you.
We send a template, you submit your artwork, we produce once approved.
Delivery
Free
UK Mainland, Zone 1
Lead time
3 to 5 days
From artwork approval
Template sent
Within 24hrs
After your order is placed
Returns
Bespoke
Non-returnable unless faulty
How It Works
You
Us
-
1You
Place your order
Payment taken at this stage. Your lead time does not start until your artwork is approved.
-
2Us, within 24 hours
We email you a print template
A personalised template with full instructions. Please check your inbox and spam folder.
-
3You, next step
Submit your artwork
Follow the template instructions and email your artwork back to us.
-
4Us
We review and approve
If anything needs adjusting we will contact you. Once approved, your order enters production.
-
5Us
Production and dispatch
Lead time begins from artwork approval, not your order date.
Need it faster?
Express Print Service Available
Turnaround and pricing on a quote basis. Contact us before ordering.
Bespoke print orders are non-returnable. If your item arrives damaged or contains a manufacturing error, we will put it right. Returns policy · Delivery information
Common Questions About the 4m Straight Fabric Exhibition Display
Q: What is a straight tension fabric exhibition backdrop?
A: A straight tension fabric backdrop is a freestanding display made from a lightweight aluminium frame covered with a stretch polyester fabric graphic. The fabric is printed with your custom artwork, pulled tight over the frame and zipped at the base to create a smooth, seamless wall of branded graphics. Unlike a curved model, the straight version has no concave bow, so it lines up flush against a back wall or partition. This STU4000 is 4 metres wide, 2280mm tall and includes double-sided printing so both faces show your branding.
Q: Why choose a straight display over a curved one at 4 metres wide?
A: Depth. A straight display at this width is 400mm deep. A curved display at the same width is 800mm deep. If your stand has limited floor space, or if the display needs to sit against a back wall or shell scheme partition, the straight version gives you twice as much usable area in front of it. The trade-off is visual style. Curved displays create a more dramatic wraparound shape. Straight displays offer a clean, flat surface that maximises floor space.
Q: How does a 4-metre fabric backdrop compare to roller banners or pop-up stands?
A: A 4-metre fabric backdrop covers an entire back wall with a single seamless graphic. Roller banners are narrow individual panels that leave gaps between each unit. Pop-up stands use multiple rigid panels clipped to a concertina frame, which can show visible join lines. A tension fabric display delivers a cleaner, more modern finish and is lighter to transport than most pop-up alternatives.
Q: Will this 4m straight display fit inside a standard exhibition booth?
A: Yes. A 4m display fits comfortably inside a 4m or 5m wide exhibition stand or booth. At 400mm deep, it sits close to the back wall and leaves the majority of your floor space free. For a 3m wide booth, consider the 2.5m or 3m straight option instead.
Q: How do the stabilising feet work on a straight fabric display?
A: The feet attach to the base of the aluminium frame and sit flat on the venue floor. They spread the weight of the display and prevent it from tipping forward or backward. No tape, sandbags, adhesive or floor fixings are needed. The feet are included as standard with all straight displays in this range.
Q: Can one person set up this 4-metre display without help?
A: Yes. The aluminium poles are numbered and click together by hand. The printed graphic fits over the completed frame and fastens at the base. No tools, no manual, no prior experience needed. One person can have the full display standing in around 10 to 15 minutes.
Q: Is the full-colour printing included in the price or charged separately?
A: Included. The price covers the aluminium frame, stabilising feet, double-sided full-colour printed polyester fabric graphic and padded carry case. You supply your artwork using the template we send after ordering. There are no hidden print charges.
Q: Do I need finished artwork before I place the order?
A: No. Place the order first. Within 24 hours we email you a ready-made design template with sizing and bleed guidelines. You complete and return the design at your own pace. Production begins after our print team has reviewed and approved the artwork, so there is no rush to have it ready on the day you order.
Q: Can I order replacement graphics for a different event or campaign?
A: Yes. Replacement fabric covers are available separately. You keep the aluminium frame and order a new printed graphic whenever your branding, messaging or campaign changes. This makes the display a long-term investment rather than a single-use purchase.
Q: What is the best way to transport a 4m fabric display to an event?
A: Everything packs into the padded carry case that comes with the display. The case fits in a car boot, can be carried by hand or checked as event freight. There is no need for a van, specialist courier or oversized packaging.
Q: Can I use this straight fabric backdrop outdoors?
A: No. This display is designed for indoor venues only, including exhibition halls, conference centres, hotels, retail environments and corporate offices. The fabric and frame are not built for wind, rain or outdoor weather conditions.
Q: Is the fabric fire-retardant for UK exhibition venues?
A: Yes. The stretch polyester fabric is inherently fire-retardant and meets the fire safety standards required by major UK exhibition venues including the NEC, ExCeL London and Olympia. You will not face rejected stands or be charged for on-site fireproofing sprays. The fire retardancy is built into the fabric itself, not applied as a surface treatment, so it remains effective even after the graphic has been washed and reused across multiple events. The same certification is also accepted at European venues, so you can take the display abroad with confidence.
Q: What other sizes and shapes are available in this fabric backdrop range?
A: The straight range is available in 2000mm, 2500mm, 3000mm and 4000mm widths. If you prefer a curved shape, the curved range runs from 2500mm to 5000mm. All models use the same click-together aluminium frame system, double-sided printed stretch fabric and padded carry case.
Exhibition Display Planning and Event Branding Resources
A 4-metre backdrop gets your brand seen. What happens next depends on how you use the rest of your stand, how you engage visitors and how well the whole experience ties together. These guides cover everything from maximising attention at your exhibition booth to building a branded environment that drives real results.
- How to Attract Attention at Your Exhibition Stand
- How to Effectively Manage Crowds at Events
- 5 In-Store Branding Ideas to Reflect Your Brand Identity
- Pop-Up Retail Store Design Tips
Downloads
Straight Fabric Wall 400 Design GuideOverview
4-Metre Straight Tension Fabric Display with Full-Width Double-Sided Print
The STU4000 is the widest straight tension fabric backdrop in our range. At 4 metres across and 2280mm tall, it fills the back wall of a large exhibition stand with a single unbroken surface of full-colour branded graphics, printed on both sides. The stretch polyester fabric is inherently fire-retardant and slides over a lightweight aluminium frame, pulling tight to create a completely smooth display with no panel joins, no wrinkles and no visible fixings. Unlike a curved display, the straight profile sits flush against a wall and keeps the full depth of your stand floor available for furniture, product displays and face-to-face conversations.
A display this size works best when you plan ahead. Ordering early gives you time to refine your artwork, get sign-off internally and arrive at the venue with everything sorted. That is how the most professional exhibition stands come together.
What Sets This 4m Straight Fabric Backdrop Apart
- Widest straight display in the range: 4 metres of unbroken branded surface. Covers a full exhibition back wall without needing multiple displays side by side, so there are no gaps, no joins and no misaligned graphics.
- Double-sided full-colour printing included: Both sides of the fabric are printed with your custom artwork as standard. If your stand is open-plan or positioned centrally in the hall, visitors see your branding from every direction.
- Straight profile preserves floor space: At just 400mm deep, this display takes up a fraction of the footprint of a curved backdrop. You keep more of your stand area free for demonstrations, stock, meeting tables and visitor flow.
- Stabilising feet for secure standing: Straight displays include feet that anchor the frame to the floor without tape, sandbags or adhesive. The display stays upright and steady throughout the event.
- Tool-free assembly in minutes: The aluminium frame clicks together by hand using numbered poles. The fabric slides over the top and zips up at the base. One person can set the whole thing up without tools or prior experience.
- Dye-sublimation print quality: Ink is infused directly into the polyester fibres, not printed on the surface. Colours stay vivid after washing, folding and reuse across multiple events. No cracking, no peeling, no fading.
- Fire-retardant fabric for venue compliance: The polyester fabric meets UK and European exhibition fire safety standards. No on-site fireproofing fees, no last-minute inspections to worry about. Ready for the NEC, ExCeL, Olympia and any venue that requires certified materials on the stand.
- Reusable frame with replaceable graphics: When your branding changes, order a new fabric cover and fit it to the same aluminium frame. You refresh your look for a fraction of the original cost.
- Designed and supplied by Displaysense: Part of our in-house exhibition backdrop range. Developed from nearly 50 years of supplying UK businesses with display solutions that perform under real event conditions.
Sectors and Settings for This 4-Metre Straight Display
| Large Exhibition Stands and Trade Shows | Fills a 4m or 5m wide booth with a single branded wall. The flat profile means your stand still has room for exhibition counters, product shelving and visitor seating in front of the backdrop. |
| Corporate Conferences and Annual Events | Creates a clean, professional stage backdrop for keynote speakers, panel discussions and award ceremonies. The smooth fabric surface photographs well under stage lighting. |
| Product Launches and Brand Activations | Places your product in front of a full-width branded surface. The seamless finish and vibrant print make it ideal for photography, video and social media content creation on the day. |
| University Open Days and Recruitment Fairs | Schools, colleges and universities use this for clearing events, open days and careers fairs. The 4m width fills a standard hall allocation and the lightweight frame means any staff member can set it up. |
| Retail Pop-Ups and Seasonal Campaigns | Transforms an empty retail unit, shopping centre bay or concession area into a branded environment in minutes. Breaks down just as quickly at the end of the activation. |
| Press Walls and Step-and-Repeat Photo Backdrops | The 4m width provides enough coverage for group photos, interview backdrops and sponsor walls. The matte fabric surface reduces glare and reflections under flash photography. |
Order First, Prepare Your Artwork at Your Own Pace
You do not need your artwork finished before placing the order. Here is how the process works:
- Place your order for the STU4000 straight fabric backdrop.
- We send you a personalised artwork template with full instructions within 24 hours.
- You prepare your design and send it back when it is ready. Our print team reviews and approves it before production begins.
Your lead time starts from artwork approval, not from the order date. So you can secure your display now and take the time you need to get the design right.
Preparing for an Exhibition, Conference or Large Event?
Printed displays need artwork, proofing and production time. The earlier you order, the more time you have to perfect your design and avoid last-minute pressure. Our team can help you plan the timeline so your display arrives exactly when you need it.
Call us on 01279460460 or get in touch to discuss your event date and we will work backwards from there.
The Displaysense 4000mm Double-Sided Straight Tension Fabric Exhibition Backdrop Display (STU4000) is a portable indoor exhibition display with a click-together aluminium frame, stabilising feet and double-sided full-colour dye-sublimation printed stretch polyester fabric graphics. Inherently fire-retardant fabric meeting UK and European exhibition venue fire safety standards. Dimensions: 2280mm (H) x 4000mm (W) x 400mm (D). Straight profile. Tool-free assembly using numbered poles. Padded carry case included. Replacement graphics available separately. Widest model in the Displaysense straight fabric backdrop range. Suitable for large exhibition stands, trade shows, corporate conferences, product launches, university open days, retail pop-ups and press walls. Also available in 2000mm, 2500mm and 3000mm straight widths, and in curved versions from 2500mm to 5000mm. Custom graphic printing included in the price. Displaysense, UK display product specialists since 1978.
Description
Most exhibition stands have a simple layout problem. The backdrop needs to be wide enough to fill the back wall and make the brand visible from the aisle, but it also needs to leave enough room for everything that happens in front of it. Furniture, product samples, a table for conversations, space for visitors to walk in and browse. A curved display looks dramatic, but it eats into that usable area. The 4000mm Double-Sided Straight Tension Fabric Exhibition Backdrop solves this by giving you the full 4-metre width in a profile that is just 400mm deep. Your branding fills the wall. Your stand floor stays clear.
The stretch polyester fabric is printed on both sides using dye-sublimation, which bonds the ink into the material rather than sitting it on the surface. That means the colours stay sharp and vivid through folding, washing and repeated use across multiple events. The fabric is also inherently fire-retardant, so it meets UK and European venue fire safety requirements straight out of the carry case with no on-site treatment needed. The fabric slides over the aluminium frame like a fitted cover and zips tight at the base, producing a completely smooth, seamless wall of graphics with no visible joins or hardware. The finish is matte rather than glossy, which means it photographs well without reflecting flash or venue lighting back at the camera.
At 2280mm tall, this backdrop stands higher than a person and creates a full-height branded surface that works as a stage background, a press wall or a visual anchor for your entire stand. The 400mm depth is slim enough that you can position the display against a venue wall or at the back of a shell scheme allocation without losing meaningful floor space. For comparison, a curved display of the same width would need 800mm of depth behind it.
The aluminium frame clicks apart and the fabric folds flat into a padded carry case. One bag, one person, one car boot. When your next campaign needs a fresh look, you keep the same frame and order a replacement printed fabric cover. The display renews itself at a fraction of the original cost, which is what makes it practical for teams that attend multiple events throughout the year.
What Ships with This 4m Straight Exhibition Backdrop
- 1 x click-together straight aluminium frame with stabilising feet
- 1 x double-sided full-colour printed stretch polyester fabric graphic
- 1 x padded carry case for storage and transport
Fitting Out a Large Stand or Multi-Display Event Setup?
If you are covering a wide stand, running multiple displays across a venue or coordinating branding for a series of events, our team can walk you through sizing, artwork timelines and logistics. The earlier you start the conversation, the smoother the process.
Call us on 01279460460 or send us your requirements and we will help you plan it out.
The Displaysense 4000mm Double-Sided Straight Tension Fabric Exhibition Backdrop Display (STU4000) is a portable indoor exhibition display with a click-together aluminium frame, stabilising feet and double-sided full-colour dye-sublimation printed stretch polyester fabric graphics. Inherently fire-retardant fabric meeting UK and European exhibition venue fire safety standards. Dimensions: 2280mm (H) x 4000mm (W) x 400mm (D). Straight profile. Tool-free assembly using numbered poles. Padded carry case included. Replacement graphics available separately. Widest model in the Displaysense straight fabric backdrop range. Suitable for large exhibition stands, trade shows, corporate conferences, product launches, university open days, retail pop-ups and press walls. Also available in 2000mm, 2500mm and 3000mm straight widths, and in curved versions from 2500mm to 5000mm. Custom graphic printing included in the price. Displaysense, UK display product specialists since 1978.
Specifications
Full specifications for the widest straight fabric exhibition backdrop in our range. The 4-metre width, slim 400mm depth and flat profile make this the display of choice for exhibitors who need maximum wall coverage without sacrificing usable stand floor area.
4m
Width
2280mm
Height
400mm
Depth
Double Sided
Full-Colour Print
Tool-Free
Assembly
| Specification | Detail | What This Means for You |
|---|---|---|
| Display Type | Straight tension fabric backdrop | A flat, freestanding branded wall that sits flush against the back of your stand. The straight profile keeps your floor area clear for furniture, products and visitor flow. |
| Width | 4000mm | Fills the back wall of a standard 4m or 5m exhibition booth with a single unbroken surface of branded graphics. No need for multiple displays side by side. |
| Height | 2280mm | Taller than a standing person. Creates a full-height backdrop that works for stage settings, press walls and exhibition stand back panels. |
| Depth | 400mm | Half the depth of a curved display at the same width. You keep significantly more usable floor space in front of the backdrop. |
| Profile Shape | Straight | Sits flat like a wall rather than curving inward. Ideal for stands positioned against a back wall or inside a shell scheme allocation. |
| Print Type | Double-sided, full-colour dye-sublimation | Ink is infused into the polyester fibres for vibrant, durable colour that will not crack, peel or fade across multiple events. Both sides printed as standard. |
| Graphic Material | 100% stretch polyester fabric | Lightweight, washable and crease-resistant. Slides over the frame and zips tight to produce a smooth, seamless finish. |
| Fire Retardancy | Inherently fire-retardant polyester | Meets UK and European exhibition venue fire safety standards. Accepted at the NEC, ExCeL, Olympia and equivalent European venues without on-site spraying or additional certification. The fire retardancy is built into the fabric, not sprayed on, so it survives washing and reuse. |
| Frame Material | Lightweight aluminium with numbered poles | Strong enough to support the full display width. Numbered poles remove any guesswork during setup. |
| Stability | Stabilising feet included | Feet anchor the straight frame to the floor. No tape, sandbags or adhesive required. |
| Assembly | Tool-free, click-together system | One person can assemble the full display in under 15 minutes with no tools and no prior experience. |
| Carry Case | Padded carry case included | Frame, fabric and feet all pack into a single bag for transport and storage between events. |
| Replacement Graphics | Available separately | Keep the aluminium frame and order a new printed fabric cover when your branding changes. No need to replace the full display. |
| Graphics Included | Yes, in the price | Double-sided full-colour printing is included. You supply artwork, we handle the rest. |
| Recommended Use | Indoor only | Designed for indoor venues including exhibition halls, conference centres, hotels, retail spaces and corporate offices. |
| Also Available In | 2000mm, 2500mm, 3000mm (straight) and 2500mm to 5000mm (curved) | Smaller straight options for compact stands, or curved versions if you want a wraparound display shape. |
Delivery & Returns
Print to order. We handle the artwork process with you.
We send a template, you submit your artwork, we produce once approved.
Delivery
Free
UK Mainland, Zone 1
Lead time
3 to 5 days
From artwork approval
Template sent
Within 24hrs
After your order is placed
Returns
Bespoke
Non-returnable unless faulty
How It Works
You
Us
-
1You
Place your order
Payment taken at this stage. Your lead time does not start until your artwork is approved.
-
2Us, within 24 hours
We email you a print template
A personalised template with full instructions. Please check your inbox and spam folder.
-
3You, next step
Submit your artwork
Follow the template instructions and email your artwork back to us.
-
4Us
We review and approve
If anything needs adjusting we will contact you. Once approved, your order enters production.
-
5Us
Production and dispatch
Lead time begins from artwork approval, not your order date.
Need it faster?
Express Print Service Available
Turnaround and pricing on a quote basis. Contact us before ordering.
Bespoke print orders are non-returnable. If your item arrives damaged or contains a manufacturing error, we will put it right. Returns policy · Delivery information
FAQs
Common Questions About the 4m Straight Fabric Exhibition Display
Q: What is a straight tension fabric exhibition backdrop?
A: A straight tension fabric backdrop is a freestanding display made from a lightweight aluminium frame covered with a stretch polyester fabric graphic. The fabric is printed with your custom artwork, pulled tight over the frame and zipped at the base to create a smooth, seamless wall of branded graphics. Unlike a curved model, the straight version has no concave bow, so it lines up flush against a back wall or partition. This STU4000 is 4 metres wide, 2280mm tall and includes double-sided printing so both faces show your branding.
Q: Why choose a straight display over a curved one at 4 metres wide?
A: Depth. A straight display at this width is 400mm deep. A curved display at the same width is 800mm deep. If your stand has limited floor space, or if the display needs to sit against a back wall or shell scheme partition, the straight version gives you twice as much usable area in front of it. The trade-off is visual style. Curved displays create a more dramatic wraparound shape. Straight displays offer a clean, flat surface that maximises floor space.
Q: How does a 4-metre fabric backdrop compare to roller banners or pop-up stands?
A: A 4-metre fabric backdrop covers an entire back wall with a single seamless graphic. Roller banners are narrow individual panels that leave gaps between each unit. Pop-up stands use multiple rigid panels clipped to a concertina frame, which can show visible join lines. A tension fabric display delivers a cleaner, more modern finish and is lighter to transport than most pop-up alternatives.
Q: Will this 4m straight display fit inside a standard exhibition booth?
A: Yes. A 4m display fits comfortably inside a 4m or 5m wide exhibition stand or booth. At 400mm deep, it sits close to the back wall and leaves the majority of your floor space free. For a 3m wide booth, consider the 2.5m or 3m straight option instead.
Q: How do the stabilising feet work on a straight fabric display?
A: The feet attach to the base of the aluminium frame and sit flat on the venue floor. They spread the weight of the display and prevent it from tipping forward or backward. No tape, sandbags, adhesive or floor fixings are needed. The feet are included as standard with all straight displays in this range.
Q: Can one person set up this 4-metre display without help?
A: Yes. The aluminium poles are numbered and click together by hand. The printed graphic fits over the completed frame and fastens at the base. No tools, no manual, no prior experience needed. One person can have the full display standing in around 10 to 15 minutes.
Q: Is the full-colour printing included in the price or charged separately?
A: Included. The price covers the aluminium frame, stabilising feet, double-sided full-colour printed polyester fabric graphic and padded carry case. You supply your artwork using the template we send after ordering. There are no hidden print charges.
Q: Do I need finished artwork before I place the order?
A: No. Place the order first. Within 24 hours we email you a ready-made design template with sizing and bleed guidelines. You complete and return the design at your own pace. Production begins after our print team has reviewed and approved the artwork, so there is no rush to have it ready on the day you order.
Q: Can I order replacement graphics for a different event or campaign?
A: Yes. Replacement fabric covers are available separately. You keep the aluminium frame and order a new printed graphic whenever your branding, messaging or campaign changes. This makes the display a long-term investment rather than a single-use purchase.
Q: What is the best way to transport a 4m fabric display to an event?
A: Everything packs into the padded carry case that comes with the display. The case fits in a car boot, can be carried by hand or checked as event freight. There is no need for a van, specialist courier or oversized packaging.
Q: Can I use this straight fabric backdrop outdoors?
A: No. This display is designed for indoor venues only, including exhibition halls, conference centres, hotels, retail environments and corporate offices. The fabric and frame are not built for wind, rain or outdoor weather conditions.
Q: Is the fabric fire-retardant for UK exhibition venues?
A: Yes. The stretch polyester fabric is inherently fire-retardant and meets the fire safety standards required by major UK exhibition venues including the NEC, ExCeL London and Olympia. You will not face rejected stands or be charged for on-site fireproofing sprays. The fire retardancy is built into the fabric itself, not applied as a surface treatment, so it remains effective even after the graphic has been washed and reused across multiple events. The same certification is also accepted at European venues, so you can take the display abroad with confidence.
Q: What other sizes and shapes are available in this fabric backdrop range?
A: The straight range is available in 2000mm, 2500mm, 3000mm and 4000mm widths. If you prefer a curved shape, the curved range runs from 2500mm to 5000mm. All models use the same click-together aluminium frame system, double-sided printed stretch fabric and padded carry case.
Knowledge Hub
Exhibition Display Planning and Event Branding Resources
A 4-metre backdrop gets your brand seen. What happens next depends on how you use the rest of your stand, how you engage visitors and how well the whole experience ties together. These guides cover everything from maximising attention at your exhibition booth to building a branded environment that drives real results.
- How to Attract Attention at Your Exhibition Stand
- How to Effectively Manage Crowds at Events
- 5 In-Store Branding Ideas to Reflect Your Brand Identity
- Pop-Up Retail Store Design Tips
Downloads
Straight Fabric Wall 400 Design GuideYou may also like
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Great service, staff really helpful,
"Great service, staff really helpful, product delivered fast and good condition"
Fantastic service! The team were
"Fantastic service! The team were so quick to create and send us our product for a tight turn around. We couldn't be happier with the product and the support during the ordering process."
Great item at a great
"Great item at a great price. Took a couple of days longer than advertised which wasn’t a problem to us but be aware if working to a very tight deadline."
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"Solid quality pop up unit Ordered 2 for our event - worked well"
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"v happy . graphics look great for our exhibition ."
